7 Savvy Ways to Use Social Media to Promote your upcoming event

It is obvious that an event needs promotion for success. When the word marketing or promotion comes to the mind, the word “social media” automatically comes associated with it. It is because our lives today are not anyway disconnected from the social network. This must be used as a tool to reach out to a wider and new audience at a global level. The best benefit any event derives from being promoted with the help of social media networks is that with less effort more than expected visibility is achieved.

ways to use social media for event promotion
source: blog.picatic.com by @DanCarthy2

Ways to Use the Social Media Tool in the Promotion of the Upcoming Event:

1. Event Page

First things first the event must be given an identity, a solid look which will be promoted. One must create a page for the Event which must have all the right information displayed. For example, an ideal event Facebook social page must have an attractive photo, an appealing short straightforward description and details about the venue. Remember no one loves reading long texts. Cut short words to focus just on what is needed.

The event page is also a place tat can help plan and execute event planning. The event planning app is another way to assit the plannig team and give information to attendees.

2. YouTube as event promotion tool

YouTube is the most prominent medium to spread words in the society. Live videos with appealing content and sound can attract endless views within seconds. However, the quality of the content must be out of this world standard. To design content for YouTube one must take into considerations the following things:-

a) Check previous years video testimonials to compare how this year the quality of the event are different?

b) Make snippets along with background voiceover to show small snippets of the preparations for the final event.

c) Provide an impressive welcome note from the company’s side for the audience.

d) Take into consideration what the guests will be expecting from the event.

e) Use techniques like whiteboard animations to showcase the concept of the event in short.

f) Use of annotations

3. Involve Your Sponsors

Check out the social media followers the corporate sponsor of the event has. Involve them in the process so they can spread the word in their space usins social media event promotion tools. The Additional audience will be highly beneficial for the visibility of the event and it can be further enhanced wirh an event app. It is a fact that if the event you are hosting becomes a success then it signifies a success for the sponsors as well. If any special deals or offers are planned then convey this information to your sponsors too so they can also spread the news.

4. Engage Users Through Content

Irrespective of social media doing the majority of the promotional work, the effort will be unsuccessful if the content is not engaging. Remember users do not have the whole day to sit and watch the content. It is just 10 seconds in which one has to grab the attention of the viewer. Make content interactive and try engaging the user in some interesting activity.

5. LinkedIn as event promtion tool

Today all companies have a professional LinkedIn account. For finding out audience start joining groups which are connected with the industry you are dealing with. Communicate with people in the group, offer ideas and advice. The more your face becomes familiar the more genuine factor will improve. So, when the next event is in queue spread out the link of the social network event page and conference app in LinkedIn groups.

6. HashTag Menia

These days brand use company hashtags to create a buzz. Make short and simple to the point hashtags and keep promoting it on various social networks.

7. Mobile Event App

Invest into a mobile event app specifically made promoting the event on various OS platforms. This way you can send notifications, connect to new people and continuously communicate their inquiries.

Nowadays, no other way creates as big exposure as the social media does. Hence, one must completely leverage on it. Learn about them and work on to make a space for the upcoming event. Use the best event app to make sure all your social media channels are aligned.

10 Things To Know Before Planning Your Next Conference

It is only when people visiting a Conference finds is interesting enough they make up their minds to visit the next one for the brand as well. A successful Conference by a brand helps develop good supportive feelings for the brand which also signifies a successful sale. However, it is a difficult task to satisfy every attendee as each one of them has different expectations and preferences. What someone considers being “wow” can be “dah” for another. The real challenge is to design an Conference in such a way that it spreads an overall positive feel in the ambiance.

event app
Source: Talkoot.in

10 Things to Consider Before Planning the Next Conference:

1. Make an Conference App

The mobile conference app today seems to be the smartest and most foolproof way to ensure the success of an Conference. The logic behind this statement is that an Conference app gives one complete control over the Conference. And total control means one has all the data one needs to analyze the success or failure of the present Conference.

2. Conference planning for confort

Studies say that networking in a Conference in between fellow attendees is a growing trend and preferred choice witnessed all over the globe. The best way to connect all attendees is with the help of an app. Basically using social networking sites like Facebook or Linkedin the Conference can connect all the attendees and turn the entire atmosphere extremely comfortable.

3. Empower the Attendees

A conference or an event usually has many programs scheduled from beforehand. Depending on the timing preference of the attendees he or she will make a choice. The mobile event app of the Conference will help them pick their choice. Also, these sessions can be saved which makes sure they never miss a special Conference or a special spokesperson.

4. Keep the Attendees Up-to-Date

The attendees are entitled to know all the information related to the Conference. The app can have scheduled for the Conference, location, maps, lunch timings, the list of speakers, speaker bio and a lot more information. A last minute change can be updated real fast and all attendees will get the new information.

5. Track the Engagement Levels

An app provides very important data which helps to plan the next Conference. Suppose the event planning app shows majority preference for a particular type of Conference then it signifies there is a demand for the respective subject. So, one can smartly include it in the upcoming conference as a strategy to call interested like minded attendees together.

6. One Source of Information

People hate to spend time searching. The best event app is design to directly provide all relevant information to the attendee through notifications. Makes search timeless and erases struggle efforts.

7. Connecting Minds

A Conference is successful only when the people attending it appreciate it. For this, it’s extremely important to gather like minded attendees through powerful networking and social media. This also acts as a promotion where people spread the word.

8. Access with conference planning

Over 15 million people residing in countries like Australia owns smartphones. So, the access to technology and latest innovations is extremely high. A conference app is the perfect opportunity for an Conference to present their details to such huge user base.

9. Help Others

The world works on networking. So, as a successful Conference planner having used the power of technological innovations like Conference apps it is a responsibility to educated others. Such technical adoption helps other Conference planners plan their next Conference on your lines.

10. Efficient Management

A Conference app records every data related to an Conference. This helps to analyze how much resource has been used and what is wasted. This, in turn, helps to plan the next conference even more smartly.

The time is right to be involved in technology. Whether it be Conference planning or business the next best thing is to create a vast ambiance of people to attend and appreciate the message conveyed in the Conference.

If you are interested to learn more about how technology is fast transforming the events landscape then read this post & also try Grupio, mobile event app to manage attendees, speaker & sessions.

How to Have Sustainable Event Management?

Also commonly known as event greening, sustainable event management is basically the technique used to promote an event whose subject matter relates to social, environmental, and economic issues and concerns. The main motive of this kind of an event is to make sure that all decisions made and steps were taken in the campaign hosted is sustainable. The entire event is planned, organized and executed in a very cohesive environment where event greening is the main theme. It involves everyone related to the event be aware, conscious and implement the idea of a green event in the present event being hosted. For various event planners use event planning app, to better coordinate the sustainable event has different meanings.

event management
Image Credit: Universityevents

The various breakdowns of sustainable event management is given as follows:-

  • Waste is minimized as pollution is less. The required resources for executing the entire green event are much less.
  • Local suppliers are used who are reliable. These are the suppliers who work keeping “green” as their work theme. Such events give the society and the community a positive impact.
  • These events encourage other planners and other event management companies to adapt to the sustainable management method of work.

For sustainable event management undergo these steps:-

  • Monitor and Evaluate – Every event conceptualized in the lines of the green theme must be monitored for growth. Firstly one must have an in-depth plan of action using the conference app. This will help understand whether all information needed has been gathered. These are information and data related to pre-execution of the event, during the event and post-event. For example, one such data needed is the predicted amount of water needed in the event, how much water has been used and whether green event saved resources and by what quantity? These evaluations will aid in making the next green event even more eco-friendly.
  • Large Events – As far as large events are concerned, one have to make an independent report which is in compliance with the GRI or the Global Reporting Initiative. The GRI offers guidelines for organizations, sets out the principles, discloses the approaches to be followed and indicates the proposed performance parameters keeping social, economic and environmental issues in mind.
  • Steps to be Covered:
    a) Selection of the site where event will be held.
    b) What mode of transportation will be needed by the attendees?
    c) Hire the workforce behind the event
    d) Evaluate the impact of the event on the nature,community and economy on a local and global scale.
    e) Forthcoming legacies that will be created
    f) How much is the event accessible by people?Use your event app to make sure your whole team knows the intent of the event.
  • Green decisions – From the point of view of event planners, certain decisions can further promote sustainable event management. For example, if bottled water usage is stopped in all events for around a year, then it will impact positively on the total number of bottled water consumption in the locality annually. This power lies in the hands of the event planner. If carefully planned, one can change save the resources used in an event in a much more economical manner.
  • Save paper – It is not always needed to use paper and make promotions of the forthcoming event. Online booking and digital services are accessible to all today and this can save one a lot of paper.

So, if one is involved in the event industry one must make no delay or haste in adapting to such kind of green events. This thought applies to all kind of events. One can not only make an event sustainable but also successful.

To learn more about how event apps can help your business in event management, call us or visit at Grupio.

Technology is Fast Transforming the Events Landscape!

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Technology has transformed perhaps every aspect of our life. Be it your personal space, or any industry you work in, technology is constantly chasing you down. So is the case with the event industry. Once touted as an isolated business gathering, events are considered as a tech-oriented business engagement. It’s an overwhelming feel to witness the transformation in event management over the last few years.  Let’s explore and find out how technology has penetrated the very fabric of the event management using an event app:

Audience Engagement:

Events aren’t happening the ‘one to many’ ways. Now, it’s about attracting and engaging the bigger world out there. You will find many social media tools and other apps to hook the attention of the virtual audience. Live streaming is one such tool that can broadcast your live event to far off places at any time. You can run online contests, polls, and Q&A sessions etc. to arrest the online attention.

Personalized data:

Industry is flooded with data but not every single byte is commercially beneficial. You got to have the best analytical models to identify and implement the information to drive successful events. You can use Google Analytics to find the trending online events. Get used to the advanced technology such as iBeacon to expedite tracking down the movement of your event attendees. Go a notch up higher with the real time data functionalities to find what event sponsors and attendees are scrambling for. Event planning app can help you tarck and visualise this data.

Wearable Technology:

It may be a bit early to say but mainstream wearable technology is likely to rule the roost in the next few months. It’s an overwhelming feel to capture and store quantum of information from events. And all that without letting your hands do the job. Google Glass is one such revolutionary tool offering hands-free technology experience at events.

Future Technologies:

Recent advances in robotics have sparked hopes around unparalleled virtual event experience. For example, Suitable Technology Beam has become a popular robotic choice for CEOs of large corporations to participate in corporate events they can’t attend in person. If this core beam technology can be pulled to consumer level, you can very well imagine the dynamics. So instead of flying down to the event location or making hotel booking, you can log into a computer and take full control of a telepresence robot. They can easily navigate the event space to interact with guest speakers, vendors, suppliers and other esteemed participants. You can boost your virtual technology experience using conference app integration with solutions such as Oculus Rift and the Virtuix Omni.

You may find some of them costly but they are worth it against their insurmountable benefits. While you are chalking down the blue print of the next event, check out some of these technology-inspired solutions from Grupio to stimulate business growth and success.

6 Effective Tips To Boost Event App Downloads

Events become successful when it is promoted well and prospective attendees are well versed with the happenings. To develop their interest and keep them engaged, event app is prolific. The strategic usage of technology can save time and resources.

boost event app downloads

Let’s get to know some ways to promote event app right before the beginning of the event.

1. Content Creation

Right when you conceive the event idea, begin by collecting the content. As which speaker is required to speak, what kind of content would be preferred, the location benefits to the audience, promotional or tutorial videos, about the company or firm or promoter, promotional video on sponsors, and most importantly about the core idea & purpose of the event. Along with content prep, get the promotional designs for website and conference app ready for further use.

2. Early Risers

30 days before the events are a great time to embark on. Put a link to event app on the website. I am always amazed at the speed of social media. There are 10 apps downloaded on my phone which keeps on informing about new apps that could interest me. That is possible for your app also, spend on standard channels that pay off for sure. Web banners on your app convey a direct and quick message.

3. Pictures

Videos are worth sharing: Pictures & Videos develop the interest of the reader. Text information seems tiresome to read all the time. Pictures of various sorts like backstage work, team fun or countdown can be shared. Tutorial videos get a good number of views. As the best event app platform Grupio has easy access to upload pictures and video in no time.

4. Emails/Push Notifications

Through Email or Push notification, you can actually notify about anything at any point in time. It is low cost and involves less manpower to do it. On the left side of the event planning app in Grupio, I found signs that guide you to send notification in just one click. It is so much simpler and quicker.

5. Planning for Next 10 Days

Until now, ten days went in the set-up process. 20 days to go and social media section needs more updates and promotion activities to be executed. The next 10 days should be concentrated on social promotion as in online PR to download the app, YouTube promotion for instructions, coaching staff to handle queries. Getting a custom event app is the key to stay on top of your event marketing strategy.

6. Last Minute Details

No one forgets but it is your foremost duty to remind them modestly. Adding some more details about the supporters, sponsors, patrons or whosoever is linked.

Transform your mobile event app into a 365-day “always-on” communication and relationship-building tool by giving your attendees reasons tocontinue using it.

While you are chalking down the blue-print of the next event, check out some of these technology-inspired solutions from Grupio to stimulate business growth and success.

Leveraging Customer Feedback for Business Events!

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Customer feedback carries utmost importance in this arena. Businesses organize different events to learn what customer wants and their expectations from them. But, many of the events get failed due to the unavailability of quality survey tools such as Physical feedback forms or e-forms. Therefore, it is essential for companies to consider some robust solution to leverage customer feedback for their events to make it a success.

Here, we are going to highlight various stages when businesses need customer feedback. To leverage customer feedback during, before and after the event, a corporate event app can prove to be a boon for attendees engagements. Let’s explore various rules for event survey.

  • First Rule – Have Questions With Audience What They Expect Before This Event

When you are planning any event, it is vital to give value to various expectations of the participants. This will help you to present a content of their interest. Usually, most of the event organizers concentrate on their own message rather focusing the need and requirements of the audience. This kind of assumption often brings an event to a stage where it is called “near miss event” besides “a clear hit”. With such event, you won’t facilitate your attendees to come over in future events. So, it is advisable for coordinators to first ask for the audience about their want and then, focus on delivering it.

For this purpose, the ideal way to get thoughts of attendees is to conduct pre-event survey. Use your event planning app, try to research on the needs of your audience and what appeals them. This survey before the event would help you to determine expectations of your attendees and thus, you can plan your event accordingly. For event survey, you may plan few questions like:

    • Preferable time for event – morning, evening or afternoon.
    • Do you want to have a list of confirmed attendees before the date of the event?
    • How far can you travel for this event?
    • Various topics, you are interested in?
    • List out few speakers who you want to see and hear on upcoming events.
  • Second Rule – Audience Engagement During the Event

After organizing giveaways and turning a professional event into a gaming program, it is usually difficult for companies to make audience engaged once the event is proceeding and they get flooded with information or updates relating to your business. At this point, you need to push audience participation by inspiring and growing up their interest into your event.

A boring event is always subjected to be criticized by the attendees. Therefore, it is necessary to think something interesting so that you can add fun and bring audience interest to the event.

For this purpose, you can go for a small survey or a quick audience poll during the event. For survey or poll, you need survey tools like a kiosk or an event App. In this survey, you can enquire about if your audience is enjoying the event or have they faced any issue relating to the topic of the event. This encourages conversation between your company and audience, especially at times when the result of the survey is controversial or unexpected.
Do not forget to share the poll results immediately before further keynote presentation takes place. After getting results, attendees would engage further in your event as their contributing thoughts are involved in it. Use the best event app features to keep your attendees engaged.

  • Third Rule – Post Event Audience Feedback

The feedback from the event audience is one of the most critical steps that helps to assess the ins and outs of an event accurately. Therefore, conduct post event survey  through you conference app for attendee’s feedback on your event, speaker and content. The questions for post-event audience feedback can be as below.

    • From where had, you heard about our event?
    • Rating for event venue
    • Rating on event content
    • Give valuable suggestion or any feedback about this event
    • Rate the performance quality of the speaker
  • Would you like to be a part of our upcoming events?

So, these are few rules for a successful event. The role of audience engagement is great in any event, however, with mobile event app you can, so if you are in search for one then Grupio can help you for this concern.

Grupio is a trusted and renowned name in this industry offering mobile apps for events for more than 2000 events for far in 15 different countries.

Why gamification is important for events

event gamification - grupio

Gamification of the event app is the concept of applying game-design thinking to non-game applications to make them more fun and engaging. It has become a big trend in many industries today. The area is still new and the amount of gamified systems is constantly growing. What if there was a way to control the behavior of your attendees. More specifically, being able to increase their engagement before or during your event. The answer is simple, fun, and captivating…it’s Gamification!

By embracing mobile event app gamification for conferences it creates a Win-Win scenario. For event planners, it gives them peace of mind that all their hard work preparing for the best conference will be seen and engaged in by the attendees. For attendees, gamification provides a value exchange for them. Besides the points earned, climbing leaderboards and even winning prizes, attendees are provided value just by participating. Attendees can participate in the game by networking with people they might not have met otherwise or taking a quiz they would never have thought to take. Maybe it’s attending extra sessions or downloading assets to further their learning experience. There are a lot of ways attendees benefit while participating in gamification.

Taking event gamification to the next level:

1. Turn Attendees into Participants:

Why would someone attend an event when they can participate in an experience? Creating a game-like environment takes participants beyond the traditional objectives of an event. Use the conference app in making the event interactive. Instead of simply shaking hands and trading cards, participants solve challenges and accomplish something, together. A unique experience with event app gamification is one that no one will forget.

2. Earn Points and Unlock Badges:

Participants complete as many challenges as they can, unlocking badges and learning about your event along the way.

3. Challenges and Check-Ins with event app gamification:

Design custom challenges and location check-ins to Excite, Educate and Connect attendees, sponsors and speakers.

4. Create an Educational Experience:

Turn lectures into conversations and speakers into educators using unversity apps. Motivated to learn and encouraged to engage, participants contribute to the dialogue creating a truly memorable experience for all involved. With the ability to share educational material and connect over social media, the learning continues well after the event.

5. Generate Revenue Like Never Before:

With sponsors taking part in challenges, not only do they get brand recognition through the app. They also get face-time with participants too. Driving foot traffic to booths has never been this easy – your sponsors will love you forever.

6. How Attendees Win:

With an exciting and interactive game that motivates participants to work together and accomplish goals, the event won’t just be about passing out business cards. Games create a new and exciting challenge, and a truly unique event experience. Use the event planning app for long lasting relationships building, expanding networks, and share industry knowledge – all the traditional objectives of an event but with a new and exciting way of getting there.

7. How Sponsors and Exhibitors Win:

The beauty of event app gamification is that everyone can get involved. With participants asking exhibitors questions and interacting with sponsors, product knowledge and brand recognition increases dramatically. If exhibitors don’t have a chance to say ‘thanks’ at the end of the event, it’s probably because they’re trying to manage all their new business.

8. How Event Organizers Win:

With pleased participants, satisfied sponsors, and ecstatic exhibitors, you’re the hero that made this all happen. With Gamification, you create an experience participants will never forget. Nicely done!

Why Event app Gamification Wins?

Games are addictive, as they serve the core emotional needs of a human. Using enhanced event app gamification you can boost event experience. When someone is playing a game, most of the time the user loses track of their time, it looks like, as if, they are immersed in a different reality. And that is what gamification creates. These include:

  • Increased productivity: When someone is playing a game they have a clear purpose and they try to achieve it. To achieve the goal, creates an ongoing feeling of constant;ly trying, hence increasing productivity.
  • Trust and cooperation: Games are an amazing way to network socially collaborate and interact.
  • Optimism: Whenever we play a game, we get a feeling of strong optimism because then we strive to win at every chance.
  • Engagement: Whenever a user is immersed in a game they feel part of something bigger than themselves. So, that is why event users have started inducing gamification in the event it, as a sweet treat to their event.

Things to include in a Gamification

  1. The game should be social enough to satisfy attendees’ willingness for recognition.
  2. There should be some rewards of any sort.
    The game should be challenging enough to create a sense of achievement.
  3. The game should create a friendly competition among the attendees.
  4. The organisers must clearly define the goals so that the attendees feel empowered.
  5. The game should serve a specific purpose that relates directly to the success of the event.

And, lastly the game should be delightful and must create a feeling of surprise in the attendees. Getting the best event app is the first point where attendees get the feel what they wll have ahead.

Some top tips to incorporate in event app gamification.

So, before you decide to incorporate a game element in your event consider the purpose of your event and the expectations of attendees simultaneously. Always remember that the guests that are attending your event or not here to win some token or sample reward.But are here to experience, learn, and network. Most of the times, you might find that the attendees do not care much about the incentives, but sometimes are swept up in competitiveness as well as they feel more connected to those around them.

So, it is important that you also consider some tangible incentives while incorporating games in your event.

  • Add a big leaderboard
  • Get shout outs at the event.
  • Give the chance to lead a team in a breakout session.

What to keep in mind when incorporating gamification for your event?

  • Make sure your attendees know how to get points
  • Make daily announcements of leaderboard rankings
  • What are the key business objectives of the event?
  • Defining the objectives and goals in tandem with the audience before designing the game.
  • Measuring how you can achieve objectives through your game and ultimately achieving your event goals.
  • Who all are your target audience?
  • Who else might be interested or want to be involved in the event or its goal?
  • What do you want to accomplish through the game of the event?
  • Is it a product launch?
  • Do you want to generate sales?
  • What is the timeline of the event?

Gamification is not easy but can lead you to develop a complex yet comprehensive strategy. This can drive leads and can achieve better success of your event. Think about what is appropriate and realistic for your event, your target audience, and your staff before designing your game. Make your game challenging and not that complex that the players won’t be able to solve it and lose their interest, make it achievable challenging to ensure participants gratification.

Gamification can be executed in all sorts of ways to fit your event’s exact needs. The options are nearly endless. No matter how you incorporate gamification into your event organizer app the important thing is that it will give attendees extra fun to have and the best part is that it is productive fun. It’s a win for you as well. By attendees participating in gamification it will increase ROI, ensure engagement between attendees, and increase involvement in your event app. Now who doesn’t want that!?

Senior High School Tension

There can be a study questionnaire a rapid, cost effective approach to accumulate both factual and subjective information. Nevertheless, since there are always a selection of forms of such reviews, for example multiplechoice or evaluations machines and specifics you can include like responses and demographics questions, it truly is imperative to clarify your goals and decide the way you intend to make use of the replies before choosing sorts and creating particular questions. Continue reading “Senior High School Tension”

Event Apps – Giving Event Organizers A Competitive Edge

Event planning can be stressful. While you’re wading through endless checklists and last- minute mishaps, it can be hard to make sure you’re on track. Your event app can surely help in making the event successful in a great way.

Following are some of the reasons to get an Event app:

  • Improves overall productivity
  • Creates market buzz
  • Makes the company smarter and well organized
  • Drives connectivity after the event
  • Strengthens the use of technology

How To Get the Most Out of Your Event App:

  • Promote Your Mobile Event App to your audience: The most important, proven factor leading to your success will be how well you promote the service to your audience. Most of them will be new to this service, and no surprise, people need time to learn new things. Make sure they know about the service.
  • Send out welcome emails at the right time: As an event organizer, you control when welcome emails are sent, so make sure they end up in your user’s inboxes when they are most likely to pay attention to their emails. Just like an effective email marketing campaign, it’s best to send welcome emails during normal business hours between Tuesdays and Thursdays.
  • If you have initial exhibitors and sponsors, launch your event planning app for them before launching for attendees: Your exhibitors and sponsors need time to prepare their company profiles before attendees come to the application, so schedule a launch for your exhibitors and sponsors first.
  • Benefit Your Sponsors with Your Event App: Event app is a great medium to promote your event. Further, it can help to improve the chances of visibility of your sponsors. It is also a great way to impress your sponsors and increase the chances for sponsorship for your event. 

How To Make Your Event Successful:

  • Make it special! Using your event app Create fun campaigns like contests, free giveaways, and lucky draws to improve user’s engagement.
  • Let participants personalize their event experience: Event apps can make it easy for attendees to filter through available sessions, picking the ones most relevant to their interests. This means that participants can tune out the “noise,” and personalize their own event experience.
  • Networking opportunities can be built into a conference app, too. In the same way that attendees can select sessions they want to attend, they can take note of people they want to meet, and build their own personalized networking program.
  • Note-taking is another useful event app feature, for users who want to take notes on the go.
  • In-app messaging among delegates, exhibitors, and speakers allows people to send messages, facilitates matchmaking and networking, and helps people stay connected throughout the event.
  • Real-time notifications can help event planners update participants on the go, without the hassle of trying to fit new information into the print program. If last-minute changes arise, the planners can notify people via the app right away.
  • Event apps can be useful after your event ends, as well. You can use attendee feedback and surveys to gauge which sessions or speakers were most popular, and you can assess the distribution of interest across your event program. Were 8:00 a.m. sessions attended better than 3:00 p.m. ones? This information can help guide program development for next year’s event.

Getting the best event app is a way to ensure that all event information is provided clearly in one place; it means participants spend less time searching for information, and more time networking and learning. Ultimately, the app contributes to your attendee’s experience so they get the most out of your event. As an event organizer you can focus in the right direction and you will surely hit the target!

The Value of Marketing Your Event to the Most Relevant Audience

relevant audiencesWe are all limited by time and money, and event marketing is no different. Without limits to your target audience, you will be spread too thin to effectively use your marketing spend. You must use your time and money wisely, and focus on filling your event with as many of the right people as possible – the people who will actively engage with your speakers, learn from the sessions, network with each other, or purchase products your sponsors offer.

Speakers

Knowledgeable and influential speakers drive registrations. These types of speakers are usually known for their specialty, whether it is discussing proper treatments for heart disease, opening new doctors’ practices, or presenting the health benefits of long distance running. These gifted speakers have a following and it benefits you to market your speakers to the audience with whom their specialty resonates help you prmote your conference app.

Pro tip: Be sure to include them prominently on the event website, within email communications, and include their Twitter handles or tag them in social media posts when possible.

Press Release

There will be newspapers and blogs that will cover your event just because it is a local event. Having a target audience in mind allows you to spend your time pitching the niche blogs, magazines, and publications that those potential attendees pay attention to. Most importantly, it allows you to focus and hone your pitch for those niche targets, increasing your success rate and decreasing the effort spent on PR.

Pro tip: When pitching your event to journalists or other online publications focus on the specific benefits your event will have on their readership. Tailoring every message for each publication with you event app will take time but that extra effort is what will make you stand out from every other request they get reading “For immediate release.”

Social media platforms

Only very few brands or topics span large groups of people. Most likely, your potential audience is interested in a particular niche, and is well connected within that niche. When you can excite people about something very specific and particular, you can tap into the networks they’ve formed around those interests. We’ve written how building a social buzz is imperative for the success of your event – find your target audience, tap into their conversations on social networks, and make it easy for them to share the information you want them to share.

Pro tip: Use sites like hashtags.org or Twubs to see what hashtags are most commonly used for your audience on Twitter and incorporate those into your messaging. Caution: don’t go overboard—use only one or two hashtags per tweet—as using more will make your tweet hard to read and less likely to be clicked on or shared.

Sponsors

The companies sponsoring your event have products targeted at specific audiences and you will best serve them by making sure those people are at your conference. Likewise, when you approach sponsors for your event they will want to hear that your target audience matches theirs.

Pro tip: When attendees sign up for your event have them fill out a short survey providing in your event planning app you with demographic and psychographic data. Many larger sponsors want proof that your audience from past events matches the audience they want to reach. Keep surveys short – up to 5 questions. This will keep attention spans focused and advance ticket sales/registration completions. In app surveys are another great way to get audience feedback during your event and often have high completion rates.

Paid Online Advertising

Paid search (also called SEM for search engine marketing or PPC for pay-per-click) is a powerful tool when used well. When attempted without a specific target audience in mind, however, you can quickly burn through a very large budget without much to show for it. Identifying your most relevant audience, and the keywords they are likely to search, puts your money to its best use. The targeted ads on Facebook and remarketing ads on Google are also very powerful, and when you use the right lists or criteria, you can attract a very specific group of people. These tools allow you to be hyper-specific, and you should be.

Pro tip: Having a clearly defined target audience will help put you in their shoes and allow you to think of the phrases they would search on in order to find your event. Remember, with search (paid or not) it’s all about the user, not you. Paid search is a specialty in its own right so be sure to consult with an expert in this area. The money you spend on promoting mobile event app with a pro will likely save you money in the long run.

Too broad a target audience spreads your efforts too thin. Focus on the people who are looking for the information you offer and the services you sell.