7 Reasons You Should Invest in Mobile Apps for Events

Photo Credit: Coolcaesar at en.wikipedia

The venue is booked. The invite list is prepped. But wait a second. Are you forgetting about a mobile app for your event? There are more and more reasons why mobile apps for events should be on the must-have side of your to-do list – and as consumers become more and more tech-savvy, those reasons are more important than ever. Here’s why you should consider investing:

Engage Your Attendees

When you invest in a mobile event app, you’re investing in technology your invitees already use. After all, a whopping 90 percent of Americans have a cell phone, and smartphone usage is expected to rise heavily from its current 58 percent penetration rate. Simply put, event attendees are primed to use their smartphones at an event, and when you present them with one of the best mobile event applications, you get a chance to engage their attention, their time, and their dollars. Does it get much better than that?

Promotion In Your Pocket

A great mobile event app is an opportunity to promote your event multiple times to your attendees – and to include sponsors in the messaging mix. When a potential attendee downloads your event app, they open up an entirely new promo channel … one that reaches them in their pocket whether they’re around email/snail mail or not.

Tease and Please

What’s an event without a bit of mystery? Mobile event applications provide a great chance to tease upcoming event highlights. You can even use them to reward those who download with exclusive perks, peeks, and program information. The result? Attendees who are engaged, excited, and primed for the event.

Demystify Your Event

Mystery may have its place in dinner theater, but not in other events. The best mobile apps for events act as shrewd guides to users. They can be especially useful for large conferences, narrowing down choices and providing an easy-to-use guide for attendees.

Attract New Attendees

With paperless conferences and mobile event apps on the rise, it’s more important than ever to be on the forefront of event technology. In fact, many attendees are attracted to events by the technology options on hand. Don’t risk losing their business to another more tech-savvy event.

Mobilize and Monetize Your Sponsors

What better way to supplement your event coffers than with even more opportunities for sponsorship dollars? Simply put – mobile event apps are a golden opportunity for event organizers. That’s because they allow sponsors to pay for even more in-depth promotion and engagement opportunities. It’s a win-win for both parties.

Bottom Line: Apps Just Plain Make Sense

Still don’t think it makes sense to invest in a mobile event app? Truth be told, you can’t afford not to invest in one. That’s because consumers are becoming tech-savvier every year. Are you going to risk falling off the train of progress just because you fear investing in an event app that makes your life (and the lives of your attendees) easier? We didn’t think so.

Don’t take it from us – take it from the thousands of event planners and attendees who have experienced more streamline event planning and enjoyment with the help of mobile event apps. If your budget doesn’t include expenditure on an app, it’s time to re-prioritize. Your next event will thank you.

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