1) Encourage and motivate your attendees to share content via your Facebook Account and you may want to stimulate them to do same with some kind of a contest that “rewards’ the best content with a prize or discount on another event. Be creative!
2) If you look at broadcast TV today you’ll see hashtags proliferating everywhere for just about any kind of product or service you can think of. Setup a hashtag for your event ahead of time and reference this in your marketing materials and encourage your attendees to mention and reference this hashtag in their “social mentions” of your event. Ensuring you get maximum exposure for your event that isn’t diluted and that stays front and center with your attendees.
2) Focus your attendee’s attention by making the most of the site lines in the room – what is the total square footage in the room and what percentage are your site lines of this square footage? Make the presenter podium or stage stand out by ensuring the site lines in the room are focused on the presenter and not other areas of the room.
Check out the site lines from every key table or area of the room – if the sites lines are bad then ask your vendor for a better room. And, don’t forget to use lighting to direct the attention of your attendees towards the speaker.
3) Give them something memorable to talk about socially (feature random attendees in the audience via your Facebook and Twitter accounts) and that they will share with co-workers, friends and family. The more you can make your event go viral (via social sharing) the more digital mileage you will get for your event and you will also make a lasting impression that may drive attendance for your follow up events.
4) Use web based survey tools to (Web Monkey is great) with your attendees – these may drive more usage than surveys done with old fashioned pen and paper and they can be easily aggregated and understood for trends, complaints, high fives and open ended solicitations.
5) Give attendees something memorable to take home – this doesn’t have to be expensive, as long as it is catchy and cool. Some times the most memorable products that people collect at events are the simplest. Think about your location and incorporate something that connects with the location or a product that can be easily customized. We live in an age where people of all types love anything that reflects personalization.
6) Over deliver on your Event. Add an extra speaker, extend the schedule by one hour or more (pre-announced in the morning) with a presentation or two that will be perceived as having significant value by your attendees. The payoffs can be significant – your attendees will be pleasantly surprised and the extra value will stand out in their minds, which in turn will drive more attendees for subsequent events.