The Evolution of Event Marketing

The evolution of event marketingMarketing an event requires time and a little premeditation. Getting the word out about an event beforehand is crucial to the success of the event so you want to make sure you are devoting ample time and resources into marketing. So what are the best ways to market an event?

Expectations and Challenges

Event marketing has evolved over the past few years in huge ways. New technology has evolved the position of the customer, consumer or buyer; marketing is now focused on building their relationship with a company or brand. Audiences have higher expectations than previously held and are interested in being more engaged and gaining a real personal value from events.

Event planners and marketers are now challenged with proving that events are valuable by offering customers a greater return on their investment. As more technological advances are made, they must be embraced by organizations in order to optimize customer experience before during and after events. Mobile technologies and social media continue to offer ever increasing ways to provide value to event attendees; these technologies extend the life-cycle of an event and enables marketing to be more frequent and more engaging.

Increase Engagement through Technology

Here are a few ways that mobile event apps can help increase the effectiveness of event marketing:

• Streamline and Expedite Online Registration
• Increase Engagement on Organization Websites and Social Media
• Collect Valuable Attendee Demographic Data
• Publish Immediate Event Updates
• Extension of Organizational Branding
• Increases Networking Ability through Messages, QR code scanning, etc.

Not only is mobile technology a great way to reach audience members before and after an event, organizations are now encouraging audiences to use their mobile phones and tablets during events in order to stay connected to other attendees as well as to the organization. Mobile apps can keep attendees up to date with last minute scheduling changes during the event and they allow users to stay organized and make the most of their limited time at the event.

Integrated event campaigns that use as many communication channels as possible via a mobile event app are the very best at engaging an audience and pulling off a successful modern event. Today’s event attendees are tech savvy and expect the same from the events they attend. The future of event marketing looks bright as technologies, particularly in the mobile arena, continue to advance thereby increasing an organization’s ability to communicate and engage with its target audience.

Looking for specific ways to use an event app during your next event? Check out our previous post on using event apps for more details.

Ready to find out how Grupio’s mobile solutions will help your next event succeed. Contact us to schedule a demo.

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