Creating a Mobile Strategy for your Event – Embracing Today’s Mobile Attendee Today’s mobile or smartphone ready individual presents opportunity and challenges to an event planner. A well planned event is focused on bringing people together, with a unifying focus and goal and engaging your attendees with digital (preferably) content that they can and will share with others. In 2011 sales of Mobile phones overtook PC sales for the first time – there are over 5.3 billion mobile phones worldwide and 600 million of these users are also accessing the internet. Mobile phones have become an integral part of Event Planning, you need to understand how to capture the attention of mobile phone users! Driving Engagement with Mobile Enabled Attendees You may have put a great deal of hard work into your event. But, mobile phone users may be busy sharing pictures, using social media to talk about your event (or for other purposes), playing games, emailing, texting, mapping the event or where to go after or during the event, etc. So an event app that allows attendees to share the event on social media will be areat boost for the evenet. So, it behooves you to think about how you can incorporate a mobile strategy with your event to keep your attendees engaged and/or leverage technology. Not only will a mobile event app cut paper and branding costs, it will also engage your attendees and enable you to communicate with them using mobile technology; i.e. QR codes, SMS reminders, post/share networking events, special breakout meetings, pictures and images from the event – all of these activities help to drive engagement with your attendees. Planning and Optimizing your Next Event One of the best ways to leverage today’s mobile enabled attendee is to ask them what they are looking for when they attend your next event. Query them about specifics; do they want to use a event planning app for your next event and if so, what type of functionality are they looking for? Should it be integrated with social media platforms (Twitter, Facebook, Pinterest, etc.) and what type of integration are they looking for. Also, don’t forget about your sponsors and speakers – you can leverage sponsors by integrating sponsorships with a white label event app that generate incremental revenue for your event and that also help to engage with your attendees. And, many of your presenters and speakers may want to promote their books, seminars and their own events – this creates an incremental revenue opportunity for you as well.