What does it take to be the best event planning app? When you are scrolling through your Instagram or Facebook, have you noticed ads related to events near your place? There are hundreds of events with different demographics and interests that are being held up daily. Event planning app has proven to be an engaging and powerful medium. They optimize the efforts of organizers to improve customer experience. With the growing demand, there are many of event planning apps in the market, but what makes the best event apps stand out? To help you get a better idea about the event planning app development, we have compiled a list of points and features. Event planning app development Find your purpose The market for events app is quite saturated. If you are planning to develop an event’s planning app, you need to figure out the basics first. Think about what you want to build and why. Once you find the purpose of your event app, its development will become much easier. As, you will get an idea about what all features you need in the application. Consider the implementation options Decide whether you want a mobile app or web-based portal. You can try both if you have the resources and budget. But it should depend on your services. For tickets, a website works better. But if users are at the event, a mobile app will work as they can work offline. Design, build and test After finalizing your vision and implementation options, it’s time to develop your app. The main issue with the events planning app is that you can’t test it before the event. User interaction is very different from any stimulation. So make sure your tech is ready with plan B if anything goes wrong. Must-have Features in an event planning app While developing the app there are some must-have features. The following points will help you stand out in the event industry. Making a virtual event app with Grupio is as easy as taking a breath. Grupio event planning app have both predefined and customized features. CMS With our content management system, you can easily get started. Just upload your content from a spreadsheet and publish. It’s that simple. Just upload and publish, we’ll provision the app for you. Grupio CMS gives flexibility to the standard or white label event app, allowing the administrators to update the content. Branding You can get everything customized, from custom colors to mobile app icons, navigation and menu background. Almost every feature can be controlled with the help of CMS instantly. From custom colors to mobile app icons,splash entry image, top navigation bar, menu background, and app background for your phone and tablet apps. Almost every feature can be controlled with the help of CMS instantly. You can also use the CMS to change the order of menu items on your event app and also rename them to suit the needs of your event.No need to confuse your attendees with unneeded icons. Sponsors Sponsors are the people, they make the event happen. So naturally, their logo, name and other branding ads should be displayed within the app. You can categorize the sponsors as Gold, Silver, Platinum, etc. or choose your category names. You can also choose the order by specifying a custom display order within the event planning app. Moreover, you can even link banner ads to the sponsor website or a personalized landing page. It even acts as a conference app where the organizers can add the details about their conference just like sponsors. Gamification Game mechanics are a simple solution that can create incredible results. It is a fun way to engage your audience/ attendees. Contests, surveys and fun facts, games attract customers into using apps. Try to link it with a point system, and this feature instantly amps up engagement. With Grupio’s app scanner, you can keep a track of these points, analyze detailed reports and announce the winners via the app. You can easily set up contests, competitions & questions from the CMS. Moreover, users can answer questions and earn points with Grupio’s in App scanner. So, you can download and analyze detailed reports and announce the winners via the event organizer app! Alerts Event organizers can send in-app alerts like push notifications that appear as pop-up messages or as messages in the alerts section on their device. This is a great way to stay connected with your users during the event. You can even schedule these notifications ahead of time to prevent any last-minute hassles You can also send welcome notes, information about changes in the sessions, or other special information during your event. Additionally, you can even schedule these notifications ahead of time to prevent any last-minute hassles. Schedule Event sessions in apps made via Grupio can be ordered chronologically. This allows users to preview sessions as per their convenience. Sessions can also be ordered under tracks to organize them. Grupio event planning app can help you strategise every step of the way. Speakers Speakers are the stars of the show. You can display speaker headshots, their names, bios, contact information, and more with the Grupio Content Management System (CMS). You even have full freedom to modify this information at any time. With this feature, you can connect multiple attendees and each other via the event app discussion boards. Discussion boards refresh every few seconds so that the most recent messages are displayed on the screen. Maps You can host multiple maps inside of the event apps. They can be online maps, like Google Maps or Bing Maps, or static images of maps can also be uploaded in jpg or pdf format. You can also make static image maps interactive by connecting your session or exhibitor information to them via the content management system (CMS). As a tradeshow app, you can upload an image map file and then start drawing boxes on it from inside our web based CMS. Attendee Messaging You can manage and organize your attendees in alphabetical order within the event app messaging system. All the information like the attendee’s name, title, picture, bio, company, phone, and email will be available. We understand that privacy is of high value, therefore, attendees have the option to edit their profiles and choose to switch off messaging, switch on or off the display of contact information, edit their bios, and even upload the latest images of themselves at any time. Social The social media kind of determines the success rate of campaigns and events these days. So the option to link to a Facebook wall, Twitter page, YouTube channel, or Linked-In profile is available. Users will be able to share their experiences over their preferred social media platform. The option to link an organization’s or a key sponsor’s social media pages to the app is available. It allows easy interaction with attendees that will help in endorsing your brand image. Exhibitors and their Branding Exhibitors listing with information such as their name, location (booth number example), logo, description, category, and website link can be done in the app. The feature that allows attendees to tap on the map link to reach the exhibitor’s location will be a boon for both parties. Developers have the freedom to categorize the exhibitors. They can feature them or create customize their category names. This adds more visibility and offers more importance to certain exhibitors. Surveys Feedback or surveys filled by the attendees after the event is over are extremely important. Grupio’ CMS enables you to create as many surveys required through events mobile app. You can set up as many questions with preferred format e.g. single, multiple or text answer questions. Downloading instant results or attaching them in the survey section is convenient for event administrators, attendees, and sponsors. You can create polls for your attendees to participate , which can be sent to attendees through the conference app. You can create as many polls as required. Moreover, you can choose to attach these polls to session and exhibitor records or even have them in the surveys section. Analytics Analytics is an important part of every business, you can add a feature to view reports in the event content management system (CMS). It will show how attendees use the mobile event app. Also,you can analyze the count of total and unique clicks in different sections of the event app. The type of devices and organic or inorganic users can also be checked for better analysis. Lead Generation You can add a feature that can segregate the attendees by interest, name, or name of the business that they work for and other demographics. All this data is always kept secure. With this collection of data, you can retarget them for another upcoming event. Using event app, you can save attendee vcards on Grupio’s secure server from the event app. Read vcards from QR codes. Also , you can integrate with the corporate SalesForce system to transfer lead contacts and use the SalesForce Chatter to chat with these contacts. Conclusion There are a lot of events planning businesses in every city now. To stand out you have to take one step ahead. Gone are the days when just offline marketing was enough. In this digital era you have to keep up with the latest trends and customer interests. But there is no need to fret, try Grupio. An easy CMS platform with a solution for every issue you might face while building an white label event app.