What does it take to be the best event planning app?

best-event-planning-app-tips ‎When you are scrolling through your Instagram or Facebook, have you noticed ads for events near your place? There are hundreds of events with different demographics and interests that are being held up daily. Event planning apps have proven to be an engaging and powerful medium for optimizing efforts of organizers to improving customer experience.

With the growing demand, there are a lot of event planning apps in the market, but what makes the best event apps stand out? To help you get a better idea about the event planning app development, we have compiled a list of points and features.

Event planning app development

Find your purpose

The market for events app is quite saturated. If you are planning to develop an event’s planning app, you need to first of all figure out the basics. Think about what you want to build and why.

Consider the implementation options

Decide whether you want a mobile app or web-based portal. You can try both if you have the resources and budget. But it should depend on your services. For tickets, a website works better, but if users are at the event a mobile app will work as they can work offline.

Design, build and test

After finalizing your vision and implementation options, it’s time to develop your app. The main issue with the events planning app is that you can’t test it before the event. User interaction is very different from any stimulation. SO make sure your tech is ready with plan B if anything goes wrong.

Must-have Features in an event planning app

While developing the app there are some must-have features. The following points will help you stand out in the event planning app business. Making an event planning app with Grupio is as easy as taking a breath.

CMS

With our content management system, you can easily get started. Just upload your content from a spreadsheet and publish. It’s that simple. Just upload and publish, we’ll provision the app for you.

Branding

You can get everything customized, from custom colors to mobile app icons, navigation and menu background. Almost every feature can be controlled with the help of CMS instantly.

Sponsors

Sponsors are the people, they make the event happen. So naturally, their logo, name and other branding ads should be displayed within the app. You can categorize the sponsors as Gold, Silver, Platinum, etc. or choose your category names. You can choose the order by specifying a custom display order within the event app. You can even link banner ads to the sponsor website or a personalized landing page. It even acts as a conference app where the organizers can add the details about their conference just like sponsors.

Gamification

Game mechanics are a simple solution that can create incredible results. It is a fun way to engage your audience/ attendees. Contests, surveys and fun facts games lure customers to use apps. Try to link it with a point system and this feature instantly amps up engagement. With Grupio’s app scanner you can keep a track of these points, analyze detailed reports and announce the winners via the app.

Alerts

Event organizers can send in-app alerts like push notifications that appear as pop-up messages or as messages in the alerts section on their device. This is a great way to stay connected with your users during the event. You can even schedule these notifications ahead of time to prevent any last-minute hassles.

Schedule

Event sessions in apps made via Grupio can be ordered chronologically. This allows users to preview sessions per day as per their convenience. Sessions can also be ordered under tracks to organize them.

Speakers

Speakers are the stars of the show. You can display speaker headshots, their names, bios, contact information, and more with Grupio Content Management System (CMS). You even have full freedom to modify this information at any time.

Maps

You can host multiple maps inside of the event apps. They can be online maps, like Google Maps or Bing Maps, or static images of maps can also be uploaded in jpg or pdf format.

Attendee Messaging

You can manage and organize your attendees in alphabetical order within the event app messaging system. All the information like the attendee’s name, title, picture, bio, company, phone, and email will be available. We understand that privacy is of bi value, therefore, attendees have the option to edit their profiles and choose to switch off messaging, switch on or off the display of contact information, edit their bios, and even upload the latest images of themselves at any time.

Social

The social media kind of determines the success rate of campaigns and events these days. So the option to link to a Facebook wall, Twitter page, YouTube channel, or Linked-In profile is available. Users will be able to share their experiences over their preferred social media platform. The option to link an organization’s or a key sponsor’s social media pages to the app is available. It allows easy interaction with attendees that will help in endorsing your brand image.
Exhibitors and their Branding: Exhibitors listing with information such as their name, location (booth number for example), logo, description, category, and website link can be done in the app. The feature that allows attendees to tap on the map link to reach the exhibitor’s location will be a boon for both parties. Developers have the freedom to categorize the exhibitors as featured, gold, premier, etc, or create customize their category names. This adds more visibility and offers more importance to certain exhibitors.

Surveys

Feedback or surveys filled by the attendees after the event is over are extremely important. Grupio’ CMS enables you to create as many surveys required through events mobile app. You can set up as many questions with preferred format e.g. single, multiple or text answer questions. Downloading instant results or attaching them in the survey section is convenient for event administrators, attendees, and sponsors. We’ll let’s not forget earth because of no paper

Analytics

Analytics is an important part of every business, you can add a feature to view reports in the event content management system (CMS). It will show how attendees use the mobile event app, you can analyze the count of total and unique clicks in different sections of the event app. The type of devices and organic or inorganic users can also be checked for better analysis.

Lead Generation

You can add a feature that can segregate the attendees by interest, name, or name of the business that they work for and other demographics. All this data is always kept secure. With this collection of data, you can retarget them for another upcoming event that they might be interested in.

Conclusion

There are a lot of events planning businesses in every city now. To stand out you have to take one step ahead. Gone are the days when just offline marketing was enough, in this digital era you have to keep up with the latest trends and customer interests. But there is no need to fret, try Grupio. An easy CMS platform with a solution for every issue you might face while building an white label event app.