Published
There are a huge array of features and functions available via Mobile App Vendors. Some of them are useful and some are not – here is a quick snapshot of features and functions Event, Meeting and Conference Planners should look for and be aware of.
Think of the millions of images uploaded to Facebook via smartphones as an example – maps are a great way to get your smartphone user engaged with your event. Where is the venue, how do they get there, what are restaurants close by, etc. So, make sure you have mapping capabilities built into your Mobile App.
The most popular feature of any mobile event app is going to be the schedule. Your attendees will be using this feature on an ongoing basis. Some will of course check it frequently – if you can integrate advertising or promotions within this area of your app, this can be a great way to generate incremental revenue.
Think about integrating QR Code scanning and exhibitor lead reports. Also, you may want to integrate exhibitor profiles and even attendee profiles, coupled with search functionality, which will save time for your attendees.
Make sure your mobile app vendor offers banner app integration which third parties can sponsor.
Your attendees will use a variety of smartphones and devices (Android, iPhone, Blackberry) and you want to be able to reach all of them, regardless of the type of device they are using. And, make sure the mobile conference app vendor has deployed their app in a wide variety of event environments.