Mobile Applications Are Giving Power To Planning and Controlling Events Mobile applications are ruling the world of events! There is a significant impact of adopting a mobile app to carry out a worthy plan to organize a successful event. That is why it is important to approach an experienced agency offering the best platform to clients to have a corporate event app. Connectivity and Mobility to Attendees & Other Parties When it comes to an event – such as a corporate event like a seminar, workshop, or conference – it is essential to provide a cohesive platform to attendees so that they can stay connected with the event from beginning to end. The planner must choose the best event app with the greatest features and functions to provide an uninterrupted communication channel and means of mobility to attendees and everybody else associated with the event. That includes business partners, sponsors, guests, and exhibitors. Central Content Hub Event apps create a centralized hub for all event-critical information, and attendees get access to almost all the updates that event planners want to provide. With the application, planners can update content in a single click, notify attendees when a session is running late, or a venue change has been made. The event application also allows event participants to access resources like brochures, PDFs, and more, creating a central hub for all event content from beginning to end. Increased ROI Deeper attendee engagement can be encouraged with event applications and can help generate more leads. It’s not surprising that this goal is high on the list of requirements for event planners. Sponsors are often the financial backbone of many events, and their retention rates rely on their capability to return to the office with a list of qualified leads. The event planning app is a great way to manage all these requirements. Social Community With a custom event app, attendees get an option to communicate with one another or the organizers through their social communities. This can be done with the help of status updates and private messaging. With ongoing activities happening within the event application, event planners can keep a finger on the pulse of their event, allowing them to proactively address any kind of event problems. Control the Brand & Boost Profits Unquestionably, incorporating mobile event apps to plan various events is powerful on many levels. A planner can have power in hand to control the brand and boost profits in terms of achieving targets. A variety of apps for different platforms are available, such as white-label event apps, which allow planners to improve brand recognition in the fastest way. Types of Mobile Applications for Various Sectors Conference App Enterprise Apps Healthcare Apps Best University Apps CME Apps Event App Benefits Outweigh the Investment Costs Event planners only consider that mobile event apps are cost-efficient and save a lot of paper. But there are features to highlight – like exhibitor bookmarks, in-app polling, feedback, surveys, session, interactive maps – just scratching the surface of the full capabilities of mobile event applications. The opportunity for mobile app vendors is to make sure that their clients know about the additional functionality of the app and to help them successfully implement it. At its most basic iterations, an event application enables organizers to engage attendees on a platform that simply did not exist before. Through mobile engagement comes powerful data that can be used to demonstrate event success and justify event app cost. Approximately 80-90% of the population within the U.S. is utilizing mobile phones for various purposes. Mobile users are generally sophisticated, tech-savvy, and are drawn to events that let them leverage their mobile phones through an event app. Here are ten ways to leverage Mobile Phone Apps for your Event: Integrate your corporate logo to drive strong brand awareness. Use the Mobile App as a revenue generator by charging your sponsors, speakers, and vendors to have a presence within the Mobile App and leverage fixed costs for marketing materials and distribution of the same. Let your vendors and sponsors connect directly with your attendees and generate leads in real-time. Use a Mobile Conference App to engage with your attendees and connect leads for your organization, which can be leveraged during the event by offering special promotions and breakout events. Reduce your carbon footprint and be certified as a “green” organization. Boost and keep track of event attendance using Mobile Apps – offer a special promotion right within the app to drive revenue, connectivity with a vendor, and/or a breakout event within your conference. Leverage the Mobile Event App to enable your attendees to download content digitally, which saves significant marketing costs. Integrate speakers’ bios and backgrounders within the Mobile App and your Event Schedule and offer special deals or promotions within the app for your attendees. Use a Mobile App to stay connected with the attendees after the event – once they have registered and downloaded the app, use this information to send them emails that can be used to garner information to improve your next event via a survey and/or a permission email that asks them if you can continue to connect with them. Integrate Social Media Apps (Twitter, Facebook, Instagram, Pinterest) and/or processes within your Mobile Application, depending upon the features offered by your mobile app vendor. Ask them for event app gamification to further enhance your promotion efforts. Nothing can be greater than planning, managing, and organizing an event without error! This is what every planner hopes for. In this digital world, things are available at our fingertips, and there is a different level of ease associated with mobile technology. It allows people/users to hold more power to trail their path to success and achieve their targets. For event planners, the mobile event app is truly a blessing as it allows them to stay efficient and make their event a grand success. FAQ Q: How to leverage mobile event apps at physical events A: To leverage mobile event apps at physical events, follow these steps: Choose a mobile event app that aligns with your event objectives and offers the features you need. Customize the app with your event branding, agenda, speaker bios, and interactive features. Encourage attendees to download the app before the event and provide them with clear instructions. Use the app to send push notifications to communicate important updates, schedule changes, and announcements. Use interactive features like live polling, Q&A sessions, and networking tools to engage attendees during the event. Enable session feedback and surveys within the app to gather valuable insights and improve future events. Leverage analytics provided by the app to measure attendee engagement, track popular sessions, and assess overall event success. Q: What is a mobile event app? A: A mobile event app is a software application designed to enhance attendee experiences and streamline event management processes. It is typically accessed through smartphones or tablets and provides a digital platform for event-related information, networking, and interaction. Mobile event apps often include features such as event schedules, speaker profiles, session details, attendee messaging, live polling, surveys, and push notifications. They are designed to make it easier for event organizers to communicate with attendees, provide real-time updates, facilitate networking opportunities, and gather feedback. Q: Looking for an event platform to pair with your mobile event app in 2023? A: When seeking an event platform to complement your mobile event app in 2023, consider the following factors: Integration: Look for an event platform that seamlessly integrates with your mobile event app, allowing for smooth data exchange and synchronization. Features: Evaluate the platform’s features and ensure they align with your event requirements. This may include attendee registration, ticketing, session management, exhibitor management, analytics, and marketing tools. User Experience: Prioritize platforms that offer intuitive user interfaces and provide a positive experience for both event organizers and attendees. Scalability: Consider the scalability of the platform to accommodate events of varying sizes and complexities. Support: Assess the level of customer support and technical assistance provided by the platform’s provider. Pricing: Compare pricing models and determine if the platform fits within your budget. Q: Why is a conference/mobile event app crucial for 2023? A: A conference/mobile event app is crucial for 2023 due to several reasons: Enhanced Attendee Experience: A mobile event app provides attendees with instant access to event information, schedules, and interactive features, enhancing their overall event experience. Real-time Updates: With a mobile event app, organizers can quickly communicate schedule changes, speaker announcements, and other important updates to attendees, assuring everyone stays informed. Networking Opportunities: Mobile event apps often include networking features like attendee directories, in-app messaging, and matchmaking tools, facilitating connections and networking opportunities among participants. Data Collection and Analytics: The app enables organizers to gather valuable data on attendee engagement, session popularity, and feedback, allowing for data-driven decision-making and future event improvements. Sustainability and Cost Savings: Mobile event apps reduce the need for printed materials, such as agendas and brochures, contributing to environmental sustainability and cost savings. Adaptability: In an ever-changing event landscape, mobile event apps provide organizers with the flexibility to adapt quickly to unforeseen circumstances, such as transitioning to virtual or hybrid events if needed. Q: How does it work? A: The functionality of a mobile event app can vary depending on the specific platform and features implemented. However, the general working principles include the following: App Download: Attendees download the mobile event app from app stores or receive a download link provided by the event organizer. Registration/Login: Users create an account or log in to the app using their credentials, typically provided during the event registration process. Event Information: The app provides access to event details, including schedules, session descriptions, speaker bios, and venue maps. Personalization: Attendees can customize their app experience, selecting sessions of interest, setting reminders, and creating personalized agendas. Notifications: Organizers send push notifications to users, providing real-time updates, reminders, and announcements. Interactive Features: Attendees can engage with the event and fellow participants through features like live polling, Q&A sessions, surveys, and networking tools. Analytics: The app collects data on attendee engagement, session popularity, and other metrics, which can be analyzed by event organizers for insights and improvements. Post-event Follow-up: The app may continue to provide access to event materials, session recordings, and serve as a platform for post-event networking and feedback collection. Conclusion The best thing is that there is a type of mobile application to plan and organize different events for every sector, be it educational, corporate, healthcare, sports organizations, and more. At Grupio, we have a highly expert, professional, and skilled team focused on providing the best assistance to all clients to meet their requirements. We provide custom solutions to create conference apps because we understand that every organization or business has unique requirements and different needs than others. Communicate with us via email or phone to get started! We are a San Francisco Bay Area-based company specializing in providing mobile solutions for events. Call us today at (866) 374-0354 and discover how we can help you create an exceptional event experience. Want to know more? 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