Mobile Apps Enable Event Planners to Engage and Connect with their Attendees Approximately 80-90% of the population within the U.S. is utilizing mobile phones to communicate, surf the web, use social media, using maps to find restaurants and much more. You can no longer ignore today’s mobile phone user if you are an Event, Meeting or Conference Planner! Mobile users are in general sophisticated, tech savvy and are drawn to events that let them leverage their mobile phones through an event app. Here are ten ways to leverage Mobile Phone Apps for your Event: 1) Integrate your corp logo to drive strong brand awareness. 2) Use the Mobile App as a revenue generator by charging your sponsors, speakers and vendors to have a presence within the Mobile App and of course to leverage fixed costs for marketing materials and distribution of same. 3) Let you vendors and sponsors connect directly with your attendees and generate leads in real time. 4) Use a Mobile conferenc App to engage with your attendees and to connect leads for your organization, which can even be leveraged during the event by offering special promotions and break out events (that generate incremental revenue). 5) Reduce your carbon footprint and be certified as a “green” organization. 6) Boost and keep track of event attendance using Mobile Apps – offer a special promotion right within the app to drive revenue, connectivity with a vendor and/or a breakout event within your conference. 7) Leverage the Mobile event App to enable your Attendees to download content digitally, which saves significant marketing costs. 8) Integrate speaker’s bios and backgrounders within the Mobile App and your Event Schedule and offer special deals or promotions within the app for your Attendees. 9) Use a Mobile App to stay connected with the attendees after the event – once they have registered and downloaded the app use this information to send them emails that can be used to garner information to improve your next event via a survey and/or a permission email that asks them if you can continue to connect with them. 10) Integrate Social Media Apps (Twitter, Facebook, Instagram, Pinterest) and or processes within your Mobile Application, depending upon the features offered by your mobile app vendor. Ask them for event app gamification to further enhance your promotion efforts. In some cases you may not need this level of functionality or capability if this is your first Mobile App enabled event. In most cases it’s better to utilize a crawl, walk, and run strategy for mobilizing an event. Don’t bight off more than you can chew and/or easily integrate with your Event.