Creating a Mobile Strategy for your Event – Embracing Today’s Mobile Attendee

Today’s mobile or smartphone ready individual presents opportunity and challenges to an event planner. A well planned event is focused on bringing people together, with a unifying focus and goal and engaging your attendees with digital (preferably) content that they can and will share with others.

In 2011 sales of Mobile phones overtook PC sales for the first time – there are over 5.3 billion mobile phones worldwide and 600 million of these users are also accessing the internet. Mobile phones have become an integral part of Event Planning, you need to understand how to capture the attention of mobile phone users!

Driving Engagement with Mobile Enabled Attendees

You may have put a great deal of hard work into your event. But, mobile phone users may be busy sharing pictures, using social media to talk about your event (or for other purposes), playing games, emailing, texting, mapping the event or where to go after or during the event, etc. So an event app that allows attendees to share the event on social media will be areat boost for the evenet.

So, it behooves you to think about how you can incorporate a mobile strategy with your event to keep your attendees engaged and/or leverage technology. Not only will a mobile event app cut paper and branding costs, it will also engage your attendees and enable you to communicate with them using mobile technology; i.e. QR codes, SMS reminders, post/share networking events, special breakout meetings, pictures and images from the event – all of these activities help to drive engagement with your attendees.

Planning and Optimizing your Next Event

One of the best ways to leverage today’s mobile enabled attendee is to ask them what they are looking for when they attend your next event. Query them about specifics; do they want to use a event planning app for your next event and if so, what type of functionality are they looking for? Should it be integrated with social media platforms (Twitter, Facebook, Pinterest, etc.) and what type of integration are they looking for.

Also, don’t forget about your sponsors and speakers – you can leverage sponsors by integrating sponsorships with a white label event app that generate incremental revenue for your event and that also help to engage with your attendees. And, many of your presenters and speakers may want to promote their books, seminars and their own events – this creates an incremental revenue opportunity for you as well.

Why You Need to Utilize Mobile Apps with you Event and Reduce Costs

Smartphones have become ubiquitous in today’s society and if you are an event professional or planner mobile apps enhance your event in multiple ways; i.e. improve the experience for your attendees. Lowering printing and related costs, distinguishing your event from your competitors and facilitating communications with your attendees.

Your conference attendees are using their smartphones to find restaurants, places to visit while attending an event, connect and network with other attendees. Mobile devices have become the communications choice for your attendees – it makes sense to leverage this technology to your benefit. An event app gives you the leverage to give this opprtunity to your users.

Say goodbye to expensive CDs that have to be authored (that end up in the trash) and expensive brochures that require significant investment in development and printing costs. Embrace today’s technology (mobile apps) to save money, drive attendee engagement and enhance the overall quality of your event!

Cost Savings Using Mobile App

One of your greatest savings for using a Mobile App is going paperless. If you are spending $10-50. for brochures, handouts, USB or thumb drives, CDs, etc., a mobile app (even customized) will be much lower cost and you leverage economies of scale the more attendees you have for your event.

You’ll get rid of these fixed costs by using a event planning App:

  • Layout and Design of Brochures and Event related Marketing Materials
  • Bag Stuffing and Setup at the Event
  • Staffing Needs for Handling and Distributing Marketing Materials
  • Attendee Bags, Marketing Materials, etc.

Minimizing Wi-Fi Costs or Reducing Entirely

Most venues charge for Wi-Fi access and these costs can range from $3-15K depending on the size of your event. And, depending upon attendee usage, the quality of the Wi-Fi can be challenging at times, which can cause a great deal of frustration with your attendees.

If you utilize a conference App that does not require Wi-Fi usage you can save on these costs and ensure your attendees will be happy attending your event and you’ll garner rave reviews, which will drive downstream attendance.

If you choose a good Mobile App you can eliminate Wi-Fi costs and utilize a single point Internet connection for your attendees in an area in the facility that they can easily utilize. And, you won’t have to deal with sudden bandwidth loads that create frustration with your attendees.

Using mobile event app for your event makes sense – you’ll save costs, enhance the experience of your attendees and embrace and leverage smartphone technology!