Building a Great Atmosphere at Your Next Event

Goes without saying but the atmosphere is critical to the success of any event – enabling your attendees to relax, feel comfortable and interact with your speakers, exhibitors and one another. There isn’t any one thing that an event planner should do to build that great atmosphere at an event; it’s a number of factors.

How to build a great event atmosphere using a mobile event app:

1. Select great speakers, the right strategic partners in terms of your vendors, suppliers and location. Don’t be afraid to ask your speakers and suppliers about their recommendations. Pick their brains to understand what you can do to make sure baseline issues are addressed for your event. Invite them to download your event planning app and help them in coordination.

2. In some cases the event location is like the old saying about real estate “location, location and location……” Having said that, it’s important to choose the perfect location and venue for your event – if an awards ceremony critical to have the proper amount of space so your attendees don’t feel like they are crammed into a room. If it’s a product launch or more festive occasion go for a venue that is more contemporary and casual; if it’s a one day event then hold it at a venue close to transportation and one that is convenient for potential attendees. If it’s a week-end retreat then you can hold it at a much more exotic location. What ever the location keep all participants updated through event app map feature.

3. First impressions at events like building any relationship are critical. Make sure you have someone at the door that is greeting your guests with a warm smile and the greeter or host or hostess should also be knowledgeable about the event and venue, enabling them to respond to questions from arrivals. You typically want to have one staff member of ever 65 event attendees to ensure you are conveying hospitality and are able to respond to any requests from your attendees. Keep updating your event app and send out notifications for changes and whats going on.

4. It can be very challenging choosing food and beverages that please the varied tastes of your attendees – great caterers can really make or break your conference or event. You want to serve a meal that is tailored for your guests, that’s current with lifestyles and one that will not offend your attendees in any way. Ask for special dietary requests in advance and make sure these are ready to go and in sufficient volume. Make sure you have more servings allocated by your caterer or venue – plan for a few extra guests and review past event attendance to get a handle on this variable. seo analysis For beverages, have water at every table, select wines that are middle of the road and not too adventuresome and make sure the bar is well stocked with alcoholic beverages and non-alcoholic and serve coffee and tea. Keep your menu in your conference app and let your guests plan there course.

Keep a human touch for the attendees:

5. Music can help to build a great ambiance for any event or make it impossible for your attendees to hear each other or relax. Light jazz or classical is great for most corporate events or meetings; don’t use more contemporary music that could possible offend your guests and that may also set the wrong mood or ambiance.

6. Lighting sets the tone for any event and should be coupled properly with the music. If you get both of these right you are setting the right ambiance when/as your guests walk into the event. You can use spot or LED uplighters to enhance the architecture of the room of the signage tha you want to stand out. Your event production staff should carefully choreograph the lighting effects (or lack thereof) with your speakers’ presentations.

7. Set up the room to adequately meet your event requirements. Work with your venue staff or suppliers prior to the event to make sure your equipment and furniture will work for the number of attendees. Check the room prior to the event and walk around each area to make sure everything is ready and prepared.

If it’s a casual event then cabaret seating will let your attendees mingle freely and it will make the event seem less formal and open to them. If more formal event, then a structured place setting is much better and make sure your host or hostess points guests to the right seating. Don’t assume your guest will automatically understand the seating chart.

If you follow the basic guidelines for building a great atmosphere along with mobile event app at your next event you should get some great feedback from your guests and the event should be a resounding success!

Choosing a Master of Ceremonies for an Event

It goes without saying, but a host or master of ceremonies can make or break your event. Select a master of ceremonies that will work with your events staff in a cooperative manner, while managing the proceedings in a capable and professional manner. Introduce the master of event thorugh the best event app and try to encash the brand value they have. He or she sets the atmosphere of the event and can add brevity (or not) to the event to lighten the mood and keep your guests entertained.

Stay Current with Industry Trends

Stay abreast of what’s going on in the industry and archive or list hosts and speakers that have generated publicity or recognition. Keep a speaker’s list of great speakers archived on our Pinterest page and social media can give you good feedback for selecting a great master of ceremonies or plain vanilla host.

Also, check with your productions team to see who they would recommend and then go online.  Also see if the individual has archives of past meetings he or she has hosted. Many will have a YouTube channel with some brief clips that will give you a deeper dive into who they are and what their potential chemistry might be for your event. Use a corprate event app to stay ahead of competition.

Can be a good idea to stay plugged in to and attend industry networking events – in some cases you can get a first hand sense of the master of ceremonies or live acts form others that you may want to hire at a future date.

CEO or Professional Master of Ceremonies?

If this event is for a product or service launch, you may want the CEO of the company to act as master of ceremonies or senior executive. Or, she/he may want to share these duties with a professional host or hostess in some way that makes the event more meaningful and entertaining for your guests.

If you are hosting a charity fundraiser you want an individual who is extremely knowledgeable about the charity itself and who can aggressively submit donations form the audience. You can assist the host with your event planning app and make there hosting more organised and up to date.

A Bit of Brevity Goes a Long Way at Your Event 

The most desirable skill of any host or master of ceremonies is their ability to keep the audience engaged and entertained during the event – he or she should drive participation and create an atmosphere that is light (some humor) and exciting, moving the evening along based on the pre-arranged schedule.

Humor from you master of ceremonies can be like pepper in a gourmet sauce – just the right amount can be delightful; but, too much and the evening or event can be ruined. You don’t want the event to come across as a comic roast, especially if its’ a corporate event. Some light humor goes a long way to liven up the day or evening.

But, to much and your host can ruin the flavor of the event. Make sure you talk with them about this beforehand and that he or she is attuned to the type of events and the demographics of the attendees.

So, select a master of ceremonies that is well suited for your event – you want a professional who has some experience hosting similar events in most cases, who is aware of the event needs, demographics of your attendees and one who is culturally attuned to the industry or type of business. A CEO may not always be the right choice – or, it may be better to ask she/he to co-host the event. Whenever you organise a conference or a corporate event, it is always best to co-host with professional as its always good to brush up the crowd with a bit of spice. And make sure your cnference is supported by a mobile conference app that can enable the users to stay connected and give you social media vsisbility you need for the Buzz!

Event Planners Embracing Social Media and Event Apps

It’s no secret social media has made a lasting imprint on the events industry – it’s become one of the dominant marketing methodologies for any event or meeting planner as an individual or as part of a bigger firm. Here are five tips for marketing events via social media and/or to improve the perceived value of your event with your attendees.

5 tips for marketing events via social media:

1. Let Freedom Ring at your Event:

Embrace social media as your attendees certainly have – don’t try and fight the momentum by corralling your attendees too much. Build in social sharing for and with your attendees and enable this by making sure your event is “social ready”. With a Twitter video screen in the front of the room (if large event) coupled with specific hashtags for the actual event. Also encourage attendees to and let them post on your Faceobook wall from your event app to drive more meaningful engagement. Don’t restrict social media “attendance” at your event, promote it!

2. Staff for Social Media During an Event:

One of the challenges for your firm or you as an individual event planner is social media marketing. Make sure you have sufficient time or staffing to manage your social media marketing needed during an event. This need of course is accelerated greatly by the actual size of your event and attendance. Getting a mobile conference app can help your efforts coordinated. Along with that you or your staff should be managing an active Twitter feed during and event. Make sure you respond to questions or comments via your Facebook page. Along with that upload images and videos to your Pinterest page on a daily basis. And, the more dynamic your attendees the greater are the chance to make your event a sure success.

3. Leverage Facebook as an Marketing Platform

Facebook is a powerful marketing platform for advertising an event (great built in targeting by location, demographics and much more), as a two way communications platform (comments, likes and shares) during an actual event. Don’t forget to include a share function for your attendees after they pay for your event. It can be use as a gentle reminder to help to drive incremental visibility via their network of friends and connections. Don’t muck up your sharing an event with prizes or other inducements. Keep it light in terms of a share request: “thanks for supporting our event – please share if you want to underscore your enthusiasm….”

4. Social media engagament:

Great Event Marketing with Social Media is about Engagement not Broadcasting. Use a event planning app and assign teams to marketing activities. How many Twitter accounts have we all seen that are just an endless promotion of a brand or event? Too many in most cases. Remember that effective event marketing via social media is not marketing per sea unless it’s “educational” – the best marketing is no marketing!. Meaning, engage with your attendees and offer resources that they will share via their own connections. By, engagement, we mean responding back to Tweets or comments via your Facebook page and building rapport with your audience by doing so.

5. Be Event Apps ready:

Make sure you are using a mobile event app for your next event – your attendees are starting to expect this capability, driven in part by smartphone usage at and during events, the increased time pressures on event attendees to be more efficient before, during and after an event and the increased reliance on social media as an “always on” communications channel for sharing and engaging. Also, many of your peer firms and individuals are now relying on an event app to drive a competitive advantage in the marketplace – don’t be left out of the mix.

Trends Impacting Event Professionals

There are so many trends that are coming hard and fast at us all in the events industry but we thought it would be beneficial to underscore six significant trends that are impacting event professionals.

Content and Context:

Events and meetings are morphing quickly to becoming places where content (presentations, interactions, Q&A sessions, break out sessions, etc.) is presented in the right context. Meaning, your speakers and presenters are sharing content in a meaningful way via a modern mobile event app that adds significant value for your attendees. Most attendees now see content as being free on the internet and they don’t want to pay for it unless there is value added somewhere in the event food chain.

Events and Meetings are Becoming Social Driven:

Whether you like it or not social media platforms are here to stay – your attendees are “live posting” on Facebook and sharing on Twitter during your event and uploading pictures and videos to their social accounts (Instagram, Vine, etc.) faster than you can say “social.” So, embrace social media and integrate it with your overall event when and where you can. This adds value to your event, lets your attendees know your firm is in tune with the times and if done right (hashtag your events as an example and invite attendees to share their thoughts) will drive value for your event.

Your Web Site is Still One of Your Most Valuable Assets:

It’s important to think about your web site and conference app as a strategic marketing asset that should be improved and updated on a regular basis. Yes, social profiles are important but the one constant component of just about every event marketing strategy is a web site. PR, advertising, registration, comments from your attendees, connections with your vendors speakers and presenter all take place via your web site. And, your web sit blog gives real meaningful voice to your business.

Mobile will Continue to Mushroom:

We admit it we are mobile focused with our event applications like an event planning app for event planners. But, look at the significant growth in mobile usage the last 2-3 years – approximately 30% of your web site visitors and social media engagement is now generated via mobile or smartphone users and the experts think this number will be over 50% in the 12-18 months. Your event firm needs to think about how to drive deeper and more meaningful engagement with mobile phone users across all of your marketing initiatives. Make sure you mobilize your event – giving your attendees a much more immersive experience.

Marketing is an Essential Skill for Your Business:

Whether you handle 3-5 events a quarter or more, marketing skills are increasingly much more strategic and important for an event company. It helps to differentiate your firm, drives long term benefits: repeat business, incremental attendees for events, drives competitive advantage, etc. And, the knowledge base for effective marketing is now much more sophisticated in years past; our industry is no longer about advertising and event via a targeted publication (local or national). To be successful today, an event planning firm must be knowledgeable about know now to leverage a content marketing strategy, web site design (basic), direct and opt in email marketing, social media marketing, video, pay per click advertising, public relations and much more.

Event App is now an essential part of your marketing mix. Your attendees are not only sitting in the audience during your event and watching and learning, they are now using Event Apps to engage with your Even: speaker info, agenda, registration and more.  As above, smartphone usage is mushrooming and probably a third or more of your attendees are now using Event Apps to participate in your event in a digital context. Make sure you can leverage this trend.

Blogging Should be an Integral Part of Your Event Marketing

Blogging is critical for driving traffic and engagement via your web site and the very heart of any social media marketing campaign. Here are ten reasons why you want to include blogging as part of you event marketing mix that will in turn help you find more business.

Reasons to blog for event marketing:

1. Blogging drives brand value for your event company and helps you to promote your company as a thought leader in our industry. Your clients want to know you are knowledgeable about events and a blog lets you communicate with and build rapport with potential customers. The belogs also help you drive people to download your mobile event app.

2. Blogging is so critical to a successful social media marketing campaign. Enabling you to share your content with your social connections via Twitter, Facebook and even Pinterest (via images, pictures or videos) – think of a blog as core content to be shared with your connections.

3. Build in a keyword strategy with your blogging which will in turn help you to show up in search engine rankings for targeted keywords (use local or GEO targeted terms when you can) that your potential customers may use to find an event professional.

4. Involve your team with a blog – your customer service and/or sales managers (or staff) can all take turns doing guest posts via your company blog that will let them ‘talk about” a topic that they have an in-depth understanding of the best event app features.

5. Use guest blogging to help promote and or cement your relationship with vendors who you work with – guest posts will also help to give you blog a broader “voice” and broaden the topics that are being referenced. Thes can very crucial when you do conferences and show that you you can manage a wide set of audience.

6. Think about blogging as being more than a one way conversation for your event firm – comments and social sharing impart a broader reach for your blog and make your web site much more dynamic. Blogs are also very effective in promoting your conference app acceptance by the user.

How to write blogs for your event:

7. A blog is an essential part of your overall content marketing strategy – driving traffic to your site, giving you a greater “voice” for your business that will be amplified via social media as others in your industry refer back to your blog and web site.

8. Blogging can be more than text – whip our your smartphone (it’s done every day by many of your peers) and do a “VBlog” that will just be a short interview or Q&A session about a specific topic that you think customers will find interesting. Share how you benefir form the event planning app and how it makes you make your client events a success. Then, just upload into your WordPress blog or web site and don’t forget to share it via a YouTube account.

9. Use WordPress for blogging (we do) – it’s a free platform and can be easily integrated with your web site design or you can use WordPress for your web site. And, there a tens of thousands of plugins that extend the functionality of WordPress.

10. Use social media to “ask” your customers what they would like you to blog about – this will help to drive better engagement with your social media accounts and give you fresh topics to use for Blogging.

11. Remember Event App usage will be one of the ways attendees access your blog – make sure it is mobile ready and can be accessed via top tier smartphones.

A blog should again be an important component of your overall marketing strategy and tactics for your event company – it does so many positive things for your business and again, positions your firm as thought leaders and experts in your field!
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Fostering Attendee Engagement at Your Next Event

Every event planner worth his or her salt knows attendees at any and all events love to network with each other. It’s a great benefit to many, affording opportunities to learn from their peers, find and make new contacts for potential business and/or just cement new or existing relationships with execs in the event industry.

How you actually structure your event or conference has a significant impact on the networking that you attendees are able to do. Remember many attendees get bored watching yet another powerpoint presentation. They welcome an opportunity to interact with others, which in turn breaks up some of the potential monotony. So you might need to upgrade your event app for better engagement.

Here are ten ideas that should help you keep your attendees engaged at your next event.

1. Setup your table seating so those who are in similar industries or organizations can sit together – it’s great to encourage groups of people that come together to break up and sit with some new faces, which in turn fosters more networking.

2. Make sure your attendees are aware of the allocated time during or after an event that will enable them to network with each others. Keep them posted with you mobile conference app.

3. Think about using Facebook and Twitter as virtual water coolers for your attendees. Assign hashtags to your event ahead of time. Enable attendees to easily connect with and engage via social media with others. This will also help to drive greater visibility for your event.

4. Set up group break out sessions or chats during your event that are tailored for specific types of attendees that are attending your event. This helps to foster discussion and engagement and a lot more focused networking opportunities for your attendees. Use the best event app features like notifications and games to keep the ettandees engagaed.

5. Build in R&R time and breaks in your events on a regular basis – these help to keep your attendees interested in the event and some “down time” that lets them network with others, or not, depending on their interests and objectives for your event. Some may just want to take a break and off time helps to keep them refreshed and engaged with the event.

6. Use Q&A Sessions during your conferenc that will also help to drive deeper engagement with your attendees and let them get some sense of others around them (depending on the size of your event). Remember some peer to peer interaction amongst your attendees is a good thing. You event planning app will help you maintaining the database and give people share contacts.

7. Build in social time into your event – with refreshments served on a regular basis. Allow an informal meal or sit down dinner that has no fixed agenda for it and no speaker presentations during the meal.

8. Be aware of the type of space you have selected for your event – if you have a large conference or event set up some informal break out areas that let your attendees gather in smaller groups, which in turn drives networking opportunities.

9. Mix up your presentations and speakers so the event is at a varied pace, giving attendees the opportunity to listen and learn, with frequent breaks that let them relax and again network with others.

10. Have a meaningful mobile device strategy so that attendees with mobile event app. Update then to know when to use their mobile devices and when not to. You want them paying attention to your presentations and networking when/wherever possible.

If you follow these ten basic steps is should help to foster more networking for your attendees and also improve the overall value of your event – keeping your attendees refreshed, engaged and ready to come back to your next scheduled event.

Event Success is Much More than Just Attendance!

Many event professionals and marketers just measure and think about whether or not an Event was successful in terms of specific metrics with a great deal of focus on attendance. There are a tremendous number of variables that go into making an Event successful. There are multiple ways in which you use your mobile conference app to analyse event asuucess. Here is a short list of some of the most strategic issues you should review and carefully analyze to drive downstream success.

Event success measurement strategy :

  • Did you have the right Speakers and how was their presentation in terms of receptivity and enthusiasm from your attendees?
  • Did you have the right agenda and where or how could it have been improved?
  • Were the topics/subject matter covered in your events the right ones?
  • Which partner did a good job co-promoting the Event and would you want to work with them again?
  • Did you front end lead generation for attendance convert and was the budget right for a specific event?
  • Will you use event app analyze the back end feedback from your attendees and do you have the right metrics identified for improving the Event?
  • Which of your marketing channels and methods deliver the best marketing ROI for your Event?
  • Was the venue right for your Event and did you get the right kind of support and assistance from the staff?
  • Was the time of the Event right and the duration? Did you have sufficient space between speakers to give your attendees time to catch their breath?
  • During the Event what kind of attention and engagement did your Event generate via Social Media Channels? and what can you do to improve this metric moving forward?
  •  During the Event did you utilize Twitter to engage with and drive attendee engagement?
  • Was your staffing right for the size of the Event and were they able to coordiate using your mobile event app?
  • What kind of feedback did you get from the Speakers and Sponsors in terms of what worked and more importantly, what didn’t work?
  • If it was a virtual Event, how did the Event Platform work for you? Did the technology work for the attendees? and did you have the ability to poll them during the Event to make it more interactive?
  • What was the feedback from your staff using some kind of a formal debriefing after the Event?

If you look at these different metrics and analyze them carefully with some kind of an operational plan. Measurement will help you understand where the holes were and how you can improve the next Event. Make methodical adjustments to the Event itself, front and back end marketing,  speaker and sponsor participation. Use event planning app and integrate you marketing plan to generate publicity and attendee registration.

How to Use Email Follow Ups after your Event

Your Email follow up should be written ahead of the actual event. Review your event synopsis, session descriptions, speaker presentations and blog posts so you have a good sense and understanding of the event, enabling you to create a compelling email message. Here are five email follow up tips:

1. Make sure you personalize your emails by including the name, company and/or other specifics (unique details) that will make your message stand out and resonate with the recipient. You want no more than 3-4 short paragraphs in your email with a clear call to action in the message (as below).

And, the signature in the email should be from the primary contact person within your organization who had the most interaction with your attendees; not from your CEO, as this will help to personalize the communication more.

2. The event follow up email should be sent in a timely manner behind the event – no more thank forty-eight hours after the event and if possible, sent out the same night the event concluded.

This will enable your message to reach the attendee when the event was still fresh in their minds. You may want to send out daily emails to attendees who have visited your both the same day and you can use this opportunity to invite them to an party you may be hosting during the actual event. You can allign the followups and contacts using your event planning app.

3. Include a compelling offer of some type in your email that you know will have impact on the recipient – this can be a product or service discount with a limited time offer, access to some kind of a White Paper, a contest or some type of a promotion.

4. Utilize A/B testing to see which email and offer resonated with the recipient. Testing is the best way to see what is working in terms of your offer and messaging format, text versus HTML formatting (plain text can be more compelling for some), the usage of graphics in the email, button placement, the actual Headers in the message, calls to action clickthroughs and registration for White Papers. Test and retest – it will help you to improve your downstream marketing ROI. And don`t forget to link it with your conference app, to promote downloads.

5. As your recipients to comment back on your Facebook page or Twitter account what they liked or didn’t like about your Event; or, any facet of your business. Many will do this whether you invite them to or not. So, being more aggressive with your social media customer relationship marketing may help to garner some great feedback and also more followers via your social media accounts.

If you get negative feedback about your event respond back to the sender via the social media platform as quickly as possible and ask them how you can offset any problems they may have had. These negative comments via social media can be turned into a positive if handled promptly and courteously. These people will also comment publicly in most cases about and how you addressed the problem, which can reflect positively on your company. Keep promoting you custom event app using all your social media channels.

Make sure you are monitoring your social media accounts and you may want to use a third party app for monitoring multiple social media accounts like HootSuite.

Promoting an Event via LinkedIn

LinkedIn now has over 675 million members and is growing rapidly. And, recent changes to the platform (status updates capabilities, more robust capabilities for connecting to other platforms) make it a much more dynamic platform to promote your event. Most importantly, this community can drive high quality traffic and registration for any event. Integrating linkedin with your conference app will expose your event with professionals who are highly targeted for any event, if your marketing is done properly.

Using the LinkedIn Company Page

Setup a company page that is informative (About Section, Products/Services, Careers). You can now add “status updates” to LinkedIn Company pages and you have to enable (authenticate) a staff member. Once this is done you can enable status updates to this page.

LinkedIn suggest that you use status updates for news and job postings, which are good to do. But, you can also use status updates to promote your event – don’t overdo this, post no more than 2-3 times a week and make sure you have other status updates that have good content that will inform your followers and connections.

Make sure all of your staff are connected to your company page on LinkedIn and ask them to promote your event via their individual pages – the more activity the better; again, assuming your staff are updating their personal pages on a regular basis with quality content. Event planning app can help you coordinate these activities in most efficient way.

Think of the new company page as an additional social network that allows and enables you to build connections and followers, which in turn help you to promote your company and events. Use LinkedIn’s Advanced search to follow companies in your market space, that are located geographically near you, companies you do business with and even competitors. You’ll build connections over time via LinkedIn and this will help you to promote your events and drive market awareness.

Leveraging LinkedIn Groups to Promote an Event

There are several hundred thousand Groups that you can connect with via LinkedIn, although you are limited to approximately fifty groups that you can belong to at present. You want to join Groups within LinkedIn for event marketing purposes that comprise individuals who are part of your target market demographics.

These Groups are dynamic with a “water cooler” conversation component – don’t over promote yourself or your event. We’d suggest posting once a week to promote an event and start about two months ahead of your event and link to the registration page and use a URL shortener like Bit.Ly that will let you track clickthrough traffic via specific Groups – enabling you to understand which Group drove the most traffic. Use your event app sharing option for ease of use.

As your event gets close (say two weeks ahead of the event) you can post more frequently to your Groups – but don’t overwhelm the Group with posts. Also, message the Group Administrator and you might want to offer a free pass to your event to the Admin in exchange for their featuring your Event via posts to the group with a recommendation.

Use a Short and Compelling Title for your Event Promotion on LinkedIn that stands out – get creative with your Title and put a “what’s in it for me” component in the Title. Keep your Event post via Groups short and compelling – use capital letters for key words and make your post short and powerful. Use the best event app features and link all you emails with your linkedin ID.

To summarize: setup a Company Page that is complete and compelling (should resonate with your target market). Use LinkedIn Groups to generate visibility for your Business Page and to “gently” promote your Event. Make sure you do frequent status updates (2-3 every day) via your Company page – these should be informative and educational and resonate with individuals in your market. A white label event app is the best way to enhance you event promotion initives in the most efficient way.

Using Facebook to Promote an Event – Registration and Attendence

Facebook marketing is a great way to promote your event. Critical to create and build a dynamic business Page or Fan page (personal) for your company – meaning, you have to do some front end investing in your Facebook account(s) to leverage for event promotion.

Fan Page vs. Business Page

There are significant trade offs for Fan page versus a business page; the former has much more functionality but it’s “personal” and may not be the best way to build a brand for your business. But, if you and your staff have personal Fan pages you can blend your Facebook marketing to promote conference app that encompass both personal and business pages. Be forewarned, it can take much longer to build an audience of fans for a business page – requiring front end investment to build followers.

Don’t forget to “like” other business pages and “friend” fan pages of event companies or individuals who may be attendees or sponsors. Connections and engagement (recognizing those that “like” your page as an example) on Facebook help to build a “virtual community” – the more connections you have (as long as they are targeted) the more “reach” your messages will have via Facebook.

Leveraging Facebook for Front End Registration

We would recommend using status updates and promoted posts to drive front end registration for your event. Start marketing the event on Facebook 2-4 weeks ahead of your event and you might want to offer some kind of incentive in the updates and promoted events to drive a sense of urgency with your attendees.

You want to post the registration on a reoccurring basis but you don’t want to promote it so heavily that you turn off your Fans with boring repetitious “ads” for an event. If possible, try to create some kind of viral component for your event. Giving discounts to groups of people and compensating them by sharing the event planning app an individual for referring some number of her/his friends to register for your event.

Think Visual when Marketing on Facebook

Facebook is a visual platform – the vast majority of updates have some type of image associated with them. So, develop a high quality graphic to use on Facebook and your other social networks and don’t forget about adding this image to your Pinterest account and cross promoting via Twitter. You can make sure your mobile event app has links to share the images and videos.

Your graphic should be visually appealing and should incorporate the event information; i.e. date, time, web site, phone, location, hashtag for the event. Don’t just link to your home page in the graphic – link right to your registration page so your attendees can register easily.

Facebook is also a great place to post photos that are happening in real time (Twitter too) – make sure you use the hashtag associated with your event. Your attendees will enjoy seeing photos of themselves and the overall event – so, create an album of all pictures taken during the event and upload these to your primary Facebook account.

And, if you’ve taken videos during the event don’t forget to upload these to a YouTube account. Share these by pointing to them in a status update on Facebook and your Twitter account. And, you can and should also upload these videos or any images that you have taken during the event to a Pinterest Board that reflects the name of the event. Use your event app to make sure nothing is missed. You can then share the Board via your Facebook and Twitter accounts – which will drive post event engagement with your attendees!