Kick in the custom colors and make your event unique. Use a custom mobile event app icon, splash entry image, top navigation bar, menu background, and app background for your phone and tablet apps.
Almost all of this is controllable from the content management system, which means you can change your mobile event app branding instantly. Ask about which edition is right for you if you want custom branding.
Use the content management system to change the order of menu items on your event app and also rename them to suit the needs of your event. For example, you can rename schedule to agenda if that sounds better to your attendees. Show and hide menu items depending on which features of the event app you want to use. No need to confuse your attendees with unneeded icons.