Monthly Archives: September 2012

Leveraging Your Event Speakers as Part of Your Marketing Mix

If you have multiple speakers at an event you need to think about how you can motivate them to promote your event and involve them in the marketing of your event. After all, it’s in their self-interest to help to … Continue reading

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Marketing your Events on Pinterest

Pinterest is the fourth most popular web site on the web, with hundreds of millions of visitors per month and organic growth that is the envy of any and all portals or social media platforms. If you are an event … Continue reading

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What’s Social Word of Mouth and How do you Use it for Event Marketing?

Many event and meeting planners are comfortable marketing an event using print, radio, TV and/or direct mail. Most of you understand marketing concepts like reach, positioning, and key performance metrics. But, in today’s social media driven world, leveraging “word of … Continue reading

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How Event Planners Can use Social Media for Event Promotion

Social media is now one of the dominant marketing methods for just about every type of business imaginable. As an event or meeting planner, you should be utilizing Twitter, Facebook, YouTube and LinkedIn to promote your next event. Social Media … Continue reading

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Mobile Event Apps Features and Red Flags to avoid at all Costs!

There are a huge array of features and functions available via Mobile App Vendors. Some of them are useful and some are not – here is a quick snapshot of features and functions Event, Meeting and Conference Planners should look … Continue reading

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Mobile Apps Enable Event Planners to Engage and Connect with their Attendees

Approximately 80-90% of the population within the U.S. is utilizing mobile phones to communicate, surf the web, use social media, using maps to find restaurants and much more. You can no longer ignore today’s mobile phone user if you are … Continue reading

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Six Key Metrics for Event Planners who want to Mobilize an Event

1) Have an in-depth understanding of your targeted audience and a strong grasp of what type of capabilities your venue has in place. As an example, if you are going to leverage mobile for your attendees you want to ensure … Continue reading

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Creating a Mobile Strategy for your Event – Embracing Today’s Mobile Attendee

Today’s mobile or smartphone ready individual presents opportunity and challenges to an event planner. A well planned event is focused on bringing people together, with a unifying focus and goal and engaging your attendees with digital (preferably) content that they … Continue reading

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Why You Need to Utilize Mobile Apps with you Event and Reduce Costs

Smartphones have become ubiquitous in today’s society and if you are an event professional or planner mobile apps enhance your event in multiple ways; i.e. improve the experience for your attendees, lowering printing and related costs, distinguishing your event from … Continue reading

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