How to Get The Most Out of Your Mobile Event App? Every organizer who organizes any event always craves for responses like; “Wow, that event blew my mind!”Or something like this “I got so much more out of it than I expected!” These are the types of responses that can make or break a brand. If attendees like the experience they had at the event, they will surely attend the next one; they will always have compliments about your event and eventually buy your product and will also suggest others to buy it. Image Credit: https://www.themesstuff.com/ Well living up to the expectations of attendees is not as easy as it sounds. This is the challenging part, to make sure all your attendees have an amazing experience. Organizers have repeatedly used mobile event apps as a way of overcoming this challenge. These interactive apps help the attendees feel empowered and in control of the event as well as to stay connected to others. Your event app needs to be chosen carefully, once you have chosen it, it will help you in boosting engagement and extending the score of your event. You need to make the most of this platform in order to achieve the results you expect. Therefore, to ensure that you use your event app correctly and your event Is a success, you need to divide your strategy into three parts: Pre-Event: 1. Promote the mobile event app on your event website and registration page: Always get the word out about your event app. Be sure to include quicker check ins, interactive maps, special offers and a call-to-action (CTA). 2. Mention your app in your paper brochures and guides: Be sure to promote your app as much as you can, brochures, guides, downloadable PDFs and even tickets. The more you promote, more likely will be the chances of the attendees downloading your app. During Event: 1. Encourage speakers to interact with their audience in the event app: Try to create experiences that are only available using the best event app, it’ll get the crowd anxious and they’ll ultimately download the app. 2. Always make sure to have a section for queries and Q&A: The in-app Q&A feature is a great way to give audiences an alternative to speaking into the microphone so it allows the less bold people to clear their doubts as well. 3. Don’t bore your attendees with just words and images: Always include a section for videos. You can even include videos related to the event, in case someone missed the starting or a part in between, or if someone found a topic too interesting to revisit it, they can watch in videos section to make sure they are up-to-date with the topic. Just don’t forget to make sure that you have the venue has the WiFi which can handle the traffic. Post Event 1. Send personalized appreciation announcement to all your attendees through the app: Always send a “Thank you” message to all the attendees via the app after a day or two. This is a simple way to pull them back into your app as well as to show your appreciation for their involvement. 2. Give attendees the updates about the upcoming events using the same app: Continue promoting your post events, training sessions and other programs through the app. You can even include a discount or promo code for app users. Use your event plannig app at every stage of your event. Go beyond just making the current event great to make it a memorable event for all organisers and attendees.
How to Set Right Budget for Your Next Event with Event App? Budgeting for any event is a forecast of what expenses will be incurred and what profits will be earned based on the planning made and information collected. In event management preparation of the budget is the most crucial thing. These days event apps have made the entire process even easier. Directors of event use these apps to predict the future accuracy of events by making data analysis from past events. Comparisons of revenues and expenditures made in the past, the number of attendees, engagement of attendees, the number of old attendees , quality of content etc are some of the features based on which one can set the right budget for the upcoming event. Source: Amazonaws This is how one can set budget of next event with an app: Realistic Calculations It is important to make right speculations to set the optimum budget and avoid misuse. Whether there will be 20 or 100 delegates in a particular event can be best judged from track records. If one is used to using a conference app then the last most event’s data or a series of data or numerous events held in the part can create an ideal prediction. Type of Event Based on the type of an event its cost vary. So, one must be clear what is the type of an event when one sits on planning the budget. Whether the event is based on invitation, charged, driven by sponsors or is it a combo of all of these will change numerical of your budget. Venue Last minute booking of venues always burn a hole in the pocket. Hence, planning and booking for the venue must be done right at the first stages of event planning. Records from your event up must give you the details of the success or failure of the last event venue. Based on the old experiences one must set what budget to keep aside for the venue. Revenue Plan For events which are paid must have a price point. The decision must be taken as in what will be the price point. Comparing competitive events will give one a good idea about what the attendees are used to paying. Based on this one must decide either to keep the charge higher, at a lower rate or at a similar count. Use your revenue plan to cover up your event app cost and to make your event more engaging. Costs – Fixed and Variable One must make a calculation about the different kind of costs involved. For a fixed attendee size there is a fixed cost associated but the same cost will increase if there are more audience. Hence, while setting the budget for the upcoming event this point must be covered. Agreements and Contracts Generally event venues have some agreements where one might have to submit a deposit amount. It is crucial to know this amount since it will also be calculated in the budget. A mobile event app can help you manage all aspects of event planning. Contingencies Generally a 10% risk is associated with every financial activity on this planet. Hence, the risk of loss must also be calculated. Hence, it is the right tool that can help you earn profits with minimal loss. An Event App with adequate budgeting tools and software can further ease the entire process.
6 Effective Tips To Boost Event App Downloads Events become successful when it is promoted well and prospective attendees are well versed with the happenings. To develop their interest and keep them engaged, event app is prolific. The strategic usage of technology can save time and resources. Let’s get to know some ways to promote event app right before the beginning of the event. 1. Content Creation Right when you conceive the event idea, begin by collecting the content. As which speaker is required to speak, what kind of content would be preferred, the location benefits to the audience, promotional or tutorial videos, about the company or firm or promoter, promotional video on sponsors, and most importantly about the core idea & purpose of the event. Along with content prep, get the promotional designs for website and conference app ready for further use. 2. Early Risers 30 days before the events are a great time to embark on. Put a link to event app on the website. I am always amazed at the speed of social media. There are 10 apps downloaded on my phone which keeps on informing about new apps that could interest me. That is possible for your app also, spend on standard channels that pay off for sure. Web banners on your app convey a direct and quick message. 3. Pictures Videos are worth sharing: Pictures & Videos develop the interest of the reader. Text information seems tiresome to read all the time. Pictures of various sorts like backstage work, team fun or countdown can be shared. Tutorial videos get a good number of views. As the best event app platform Grupio has easy access to upload pictures and video in no time. 4. Emails/Push Notifications Through Email or Push notification, you can actually notify about anything at any point in time. It is low cost and involves less manpower to do it. On the left side of the event planning app in Grupio, I found signs that guide you to send notification in just one click. It is so much simpler and quicker. 5. Planning for Next 10 Days Until now, ten days went in the set-up process. 20 days to go and social media section needs more updates and promotion activities to be executed. The next 10 days should be concentrated on social promotion as in online PR to download the app, YouTube promotion for instructions, coaching staff to handle queries. Getting a custom event app is the key to stay on top of your event marketing strategy. 6. Last Minute Details No one forgets but it is your foremost duty to remind them modestly. Adding some more details about the supporters, sponsors, patrons or whosoever is linked. Transform your mobile event app into a 365-day “always-on” communication and relationship-building tool by giving your attendees reasons tocontinue using it. While you are chalking down the blue-print of the next event, check out some of these technology-inspired solutions from Grupio to stimulate business growth and success.