7 Reasons You Should Invest in Mobile Apps for Events

Photo Credit: Coolcaesar at en.wikipedia

The venue is booked. The invite list is prepped. But wait a second. Are you forgetting about a mobile app for your event? There are more and more reasons why mobile apps for events should be on the must-have side of your to-do list – and as consumers become more and more tech-savvy, those reasons are more important than ever. Here’s why you should consider investing:

Engage Your Attendees

When you invest in a mobile event app, you’re investing in technology your invitees already use. After all, a whopping 90 percent of Americans have a cell phone, and smartphone usage is expected to rise heavily from its current 58 percent penetration rate. Simply put, event attendees are primed to use their smartphones at an event, and when you present them with one of the best mobile event applications, you get a chance to engage their attention, their time, and their dollars. Does it get much better than that?

Promotion In Your Pocket

A great mobile conference app is an opportunity to promote your event multiple times to your attendees – and to include sponsors in the messaging mix. When a potential attendee downloads your event planning app, they open up an entirely new promo channel … one that reaches them in their pocket whether they’re around email/snail mail or not.

Tease and Please

What’s an event without a bit of mystery? a mobile event app can provide a great chance to tease upcoming event highlights. You can even use them to reward those who download with exclusive perks, peeks, and program information. The result? Attendees who are engaged, excited, and primed for the event.

Demystify Your Event

Mystery may have its place in dinner theater, but not in other events. The best event app features act as shrewd guide to users. They can be especially useful for large conferences, narrowing down choices and providing an easy-to-use guide for attendees.

Attract New Attendees

With paperless conferences and mobile event apps on the rise, it’s more important than ever to be on the forefront of event technology. In fact, many attendees are attracted to events by the technology options on hand. Don’t risk losing their business to another more tech-savvy event.

Mobilize and Monetize Your Sponsors

What better way to supplement your event coffers than with even more opportunities for sponsorship dollars? Simply put – mobile event and conference apps are a golden opportunity for event organizers. That’s because they allow sponsors to pay for even more in-depth promotion and engagement opportunities. It’s a win-win for both parties.

Bottom Line: Apps Just Plain Make Sense

Still don’t think it makes sense to invest in a custom event app? Truth be told, you can’t afford not to invest in one. That’s because consumers are becoming tech-savvier every year. Are you going to risk falling off the train of progress just because you fear investing in an event app that makes your life (and the lives of your attendees) easier? We didn’t think so.

Don’t take it from us – take it from the thousands of event planners and attendees who have experienced more streamline event planning and enjoyment with the help of mobile event app. If your budget doesn’t include expenditure on an app, it’s time to re-prioritize. Your next event will thank you.

Benefits of Using a Mobile Event App

Photo Credit: Robert Scoble via Wikimedia Commons

Meeting apps are rapidly taking over the event industry – they are ubiquitous productivity tools that help to drive connectivity and engagement with your attendees. If you are a Meeting Planner or Conference Organizer here are some tips and insight for using Meeting Apps.

Generate Residual Income

Enhance the event for your sponsors and give yourself more “digital real estate” by offering sponsorships and other discount offers via the meeting app.

Get Instant Feedback through Surveys

Most mobile event apps have built in survey functionality enabling you to poll attendees easily and quickly both during and after the event.

Communicate Information Dynamically to Attendees

Meeting Apps let you update your attendees just about in real time during your event – instantly connect and communicate and no worries about email connectivity issues for/with your attendees.

Extend Your Brand

Meeting Apps provide a great way to brand your event by customizing your meeting app with corporate colors, logo, email contacts, social connections and links to forms.

Go Green

conference App affords more productivity for your business, it’s all digital, saving time and money on “old school” registration forms requiring data entry and helping to make your organizations event more green by reducing your carbon footprint.

Stay Connected with Attendees

Mobile event Apps are design to incorporate Twitter streams, especially if you are using hashtags for your event – and you can monitor what’s being said in real time other social networks as well.

Guide Attendees in the Right Direction

Most meeting apps have built in maps, the ability to customize your information; i.e. places of interest, things to do during the event, local landmarks and places of interest.

Build Stronger Relationships with Attendees

Your attendees are mobile ready in today’s always on digital economy. Meeting Apps ensure they are in tune with your event and connected on a 24/7 basis.

Meeting Apps Drive Competitive Advantage

Are your direct competitors using mobile apps? If the answer is no, then mobile app integration with your business model will definitely drive competitive advantage and help to distinguish your brand with your attendees.

Using a white label event app can help you monetize all your event and conference needs. With Grupio you can get an affordable event app and maximize your efficiency from planning to promotion.

The Value of Trade Show Mobile Apps

Trades show app Grupio

The singular focus for most trade shows is to help company’s highlight their products and services. Trade show app can help drive deeper brand engagement for sponsors and exhibitors . The advent of Smartphones has ushered in a new digital age for trade shows. The attendees are already using 30-50 apps on average. And a trade show app is in most cases is a utilitarian tool. Continue reading “The Value of Trade Show Mobile Apps”