The Value of Trade Show Mobile Apps

IBM stand during CeBIT 2010 Photo credit:Patrick from Garbsen, Germany - IBM

The singular focus for most trade shows is to help company’s highlight their products and services and trade show apps help to drive deeper brand engagement for any/all sponsors and exhibitors using them. The advent of Smartphones has ushered in a new digital age for trade shows – your attendees are already using 30-50 apps on average and a trade show app is in most cases perceived as a another utilitarian tool.

Trade Show Apps Build Connectivity and Engagement

Trade show Apps are electronic and efficient – enabling you to keep track of important metrics that are built with in your application.

Instantaneous Audience Polling and Surveys – Old school paper surveys are just not going to cut it in today’s connected attendees – they don’t have time to fill out forms and aren’t motivated to do so. Trade show apps are much more efficient, enabling you to do quick polls of your attendees during and immediately after an event to generate critical feedback.

Create an Immersive Experience for Attendees – Trade show apps enable your attendees to get connected with your organization and associated event during their registration process (in some cases) and stay connected during the event. Again, if your marketing outreach is done properly, most of your attendees will want to use a trade show app to impart more efficiency to their participation in your event and for all of the associated benefits (facility overview, maps, points of interest, sponsorship promotions).

Dynamic Digital Guides – These can be easily updated before, during and after your event and truly offer an immersive experience for your attendees if the app is optimized properly. And, they afford your brand or organization the ability to be creative with how you highlight your conference or trade show using integrated functionality.

Maps Improve Floor Navigation – Providing attendees with an overview of the trade show and you can also tie sponsorship opportunities with interactive maps. By tying specific activities during the trade show which may be time stamped, with pop up coupons providing attendees with incentivized opportunities.

Social Media Integration – The vast majority of your attendees are using social media; think of creative ways to engage them with an app to pique their curiosity and to drive deeper engagement with your trade show. Remember you can use a trade show app for hashtag polling or feedback via Twitter – make sure your organization creates an event-specific hashtag for your event and integrate this with your outbound marketing activities and for “real time” attendee polling. Make sure you have a member of your staff monitoring this hashtag at all times during your trade show.

Trade Show Apps are High Value and Low Cost – Your paying much less for a trade show app as an example than for a traditional press release or direct mail campaign. And, the great thing about them is you are not going to pay ongoing usage fees for a trade show app like more traditional software applications; or, even maintenance for most trade show apps.

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