Monthly Archives: February 2013

Event Planners Embracing Social Media and Event Apps

It’s no secret social media has made a lasting imprint on the events industry – it’s become one of the dominant marketing methodologies for any event or meeting planner as an individual or as part of a bigger firm. Here … Continue reading

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Trends Impacting Event Professionals

There are so many trends that are coming hard and fast at us all in the events industry but we thought it would be beneficial to underscore six significant trends that are impacting event professionals. Content and Context: Events and … Continue reading

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Blogging Should be an Integral Part of Your Event Marketing

Blogging is critical for driving traffic and engagement via your web site and the very heart of any social media marketing campaign. Here are ten reasons why you want to include blogging as part of you event marketing mix that … Continue reading

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Fostering Attendee Engagement at Your Next Event

Every event planner worth his or her salt knows attendees at any and all events love to network with each other. It’s a great benefit to many, affording opportunities to learn from their peers, find and make new contacts for … Continue reading

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Event Success is Much More than Just Attendance!

Many event professionals and marketers just measure and think about whether or not an Event was successful in terms of specific metrics with a great deal of focus on attendance. There are a tremendous number of variables that go into … Continue reading

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How to Use Email Follow Ups after your Event

Your Email follow up should be written ahead of the actual event. Review your event synopsis, session descriptions, speaker presentations and blog posts so you have a good sense and understanding of the event, enabling you to create a compelling … Continue reading

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Promoting an Event via LinkedIn

LinkedIn now has over 200 million members and is growing rapidly. And, recent changes to the platform (status updates capabilities, more robust capabilities for connecting to other platforms) make it a much more dynamic platform to promote your event. Most … Continue reading

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Using Facebook to Promote an Event – Registration and Attendence

Facebook marketing is a great way to promote your event. Critical to create and build a dynamic business Page or Fan page (personal) for your company – meaning, you have to do some front end investing in your Facebook account(s) … Continue reading

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How to use Twitter During an Event to Drive Attendee Engagement

Front end event marketing should be an integrated marketing process. Meaning, you should use Paid Promotional Services, PR and of course all social media accounts, with emphasis on Facebook, Twitter and LinkedIn. And, make sure you leverage the accounts of … Continue reading

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Using Public Relations for Event Marketing

Public Relations or PR can be a great way to publicize your event – it’s low cost, with $300-500 including outsourcing your PR creation and distribution of your Press Release. Before you even start on your press release activities think … Continue reading

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