Month: September 2012

Approximately 80-90% of the population within the U.S. is utilizing mobile phones to communicate, surf the web, use social media, using maps to find restaurants and much more. You can no longer ignore today’s mobile phone user if you are an Event, Meeting or Conference Planner! Mobile users are in general sophisticated, tech savvy and […]

There are a huge array of features and functions available via Mobile App Vendors. Some of them are useful and some are not – here is a quick snapshot of features and functions Event, Meeting and Conference Planners should look for and be aware of. 5 event app features you must know: Most mobile phone […]

Social media is now one of the dominant marketing methods for just about every type of business imaginable. As an event or meeting planner, you should be utilizing Twitter, Facebook, YouTube and LinkedIn to promote your next event. Social Media is not free – it requires time to set up social media profiles and to […]

Many event and meeting planners are comfortable marketing an event using print, radio, TV and/or direct mail. Most of you understand marketing concepts like reach, positioning, and key performance metrics. But, in today’s social media driven world, leveraging “word of mouth” (or “social sharing) marketing, event app promotion can be a great way to market […]

Pinterest is the fourth most popular web site on the web, with hundreds of millions of visitors per month and organic growth that is the envy of any and all portals or social media platforms. If you are an event planner you want to promote your brand and event on this high growth social media […]

If you have multiple speakers at an event you need to think about how you can motivate them to promote your event and involve them in the marketing of your event. After all, it’s in their self-interest to help to promote the event and make it a success. You may want to incorporate some specifics […]