Month: February 2013

Front end event marketing should be an integrated marketing process. Meaning, you should use Paid Promotional Services, PR and of course all social media accounts, with emphasis on Facebook, Twitter and LinkedIn. And, make sure you leverage the accounts of your presenters as well – ask them to promote your event and select a hashtag […]

Facebook marketing is a great way to promote your event. Critical to create and build a dynamic business Page or Fan page (personal) for your company – meaning, you have to do some front end investing in your Facebook account(s) to leverage for event promotion. Fan Page vs. Business Page There are significant trade offs […]

LinkedIn now has over 675 million members and is growing rapidly. And, recent changes to the platform (status updates capabilities, more robust capabilities for connecting to other platforms) make it a much more dynamic platform to promote your event. Most importantly, this community can drive high quality traffic and registration for any event. Integrating linkedin […]

Your Email follow up should be written ahead of the actual event. Review your event synopsis, session descriptions, speaker presentations and blog posts so you have a good sense and understanding of the event, enabling you to create a compelling email message. Here are five email follow up tips: 1. Make sure you personalize your […]

Many event professionals and marketers just measure and think about whether or not an Event was successful in terms of specific metrics with a great deal of focus on attendance. There are a tremendous number of variables that go into making an Event successful. There are multiple ways in which you use your mobile conference […]

Every event planner worth his or her salt knows attendees at any and all events love to network with each other. It’s a great benefit to many, affording opportunities to learn from their peers, find and make new contacts for potential business and/or just cement new or existing relationships with execs in the event industry. […]

Blogging is critical for driving traffic and engagement via your web site and the very heart of any social media marketing campaign. Here are ten reasons why you want to include blogging as part of you event marketing mix that will in turn help you find more business. Reasons to blog for event marketing: 1. […]

There are so many trends that are coming hard and fast at us all in the events industry but we thought it would be beneficial to underscore six significant trends that are impacting event professionals. Content and Context: Events and meetings are morphing quickly to becoming places where content (presentations, interactions, Q&A sessions, break out […]

It’s no secret social media has made a lasting imprint on the events industry – it’s become one of the dominant marketing methodologies for any event or meeting planner as an individual or as part of a bigger firm. Here are five tips for marketing events via social media and/or to improve the perceived value […]