The Value of Trade Show Mobile Apps

The singular focus for most trade shows is to help companies highlight their products and services. Trade show mobile apps can help drive deeper brand engagement for sponsors and exhibitors. The advent of smartphones has ushered in a new digital age for trade shows. Attendees are already using 30-50 apps on average, and a trade show app for attendee engagement is, in most cases, a utilitarian tool.

What are Trade Show Mobile Apps?

Mobile apps for trade shows are custom-designed platforms created to enhance the experience for both attendees and event organizers. These apps allow you to streamline event management, increase attendee engagement, and provide real-time updates during the event. They can be personalized to include event schedules, exhibitor lists, sponsor promotions, live updates, and much more. The goal is to create a one-stop shop for all things related to the event and provide a seamless experience for everyone involved.

Why Use a Mobile App for Trade Shows?

Trade Show App for Attendee Engagement and Building Connectivity

The apps for trade shows are electronic and efficient. They enable you to keep track of important metrics that are within the application. With the integration of interactive features, event organizers can keep attendees engaged throughout the event, provide real-time updates, and even encourage social media interaction. This seamless connectivity fosters a more immersive experience and deeper interaction between exhibitors, sponsors, and attendees.

Instantaneous Audience Polling and Surveys after the trade show

Old-school paper surveys are not going to cut it in today’s connected world. Attendees don’t have time to fill out forms.  The best trade show app is much more efficient. It enables you to do quick polls of your attendees, which can be done during and immediately after an event to generate critical feedback. The conference app used for trade show coordination is a great way to collect and analyze data, ensuring you can continuously improve your event strategies.

Create an effective sponsorship opportunity with the trade show mobile app

Grupio, a custom trade show mobile app, offers your sponsors digital visibility. You may offer a wide range of highly visible promotional options within your trade show app. From full-screen ads to banner slide ads with search-based activation, your sponsors can boost their brand visibility even further. With our event organizer app, you can update the ads and placement on the go.

Create an Immersive Experience for Attendees

Trade show apps enable your attendees to connect with your organization. It lets you associate events during the registration process and stay connected during the event. If your marketing outreach is done properly, attendees will want to use a custom trade show app. Hence, it imparts more efficiency to their participation in your event. You can help them with all the associated benefits, for instance, facility overview, maps, points of interest, and sponsorship promotions.

Dynamic Digital Guides in Trade Show Mobile App

These can be easily updated before, during, and after your event. This truly offers an immersive experience for your attendees. Therefore, if the app is optimized properly, it offers your brand the ability to be creative. Also, you can highlight your conference or trade show using integrated functionality.

Moreover, giving a digital walkthrough of the highlights is a great way to generate curiosity in attendees. Furthermore, make sure you have a member of your staff monitoring this hashtag at all times. Also, showing positions of the booths, display screens, check-in counter, main stage, etc., brings a lively image of a promising trade show. Thus, the best mobile app for trade shows is the best way to generate curiosity and keep attendees engaged.

Maps Improve Floor Navigation

Providing attendees with an overview of the trade show. Additionally, you can also tie sponsorship opportunities. You can use interactive maps by tying specific activities. These can be time-stamped, with pop-up coupons providing attendees with incentive opportunities. Your all-in-one trade show mobile app is a great way to keep these things coordinated.

Social Media Integration using trade show mobile app

The vast majority of your attendees are using social media. Think of creative ways to engage them with an app to pique their curiosity. And to drive deeper engagement with your trade show. Therefore, remember you can use a trade show app for hashtag polling or feedback via Twitter.

Make sure your organization creates an event-specific hashtag for your event. In addition with this integrate it with your outbound marketing activities and for “real-time” attendee polling. Furthermore, make sure you have a member of your staff monitoring this hashtag at all times during your trade show.

Scalability and security end-to-end

High security feature creates the importance of trade show apps among organizers. Grupio apps have been used at thousands of events with millions of attendees. Our app is coded with all the data security needs of sophisticated enterprises. With our best-in-class hosting facility, we ensure top performance. From ready-to-use to custom code, we offer the option to host your event app in any environment. We offer perfect running penetration and load testing.

Trade Show Apps are High Value and Low Cost

You’re paying much less for a trade show event app, for example, than for a traditional press release or direct mail campaign. However, the great thing is you are not going to pay ongoing usage fees. Most of the traditional software applications, or even maintenance for most trade show apps, end up with a long-term liability.

Above all, with the Grupio mobile event app, you can get on the app, and you are good to go with multiple events with the same features.

How do Mobile Apps Enhance Trade Show Experiences?

Enhance the overall event experience with the benefits of trade show mobile applications.  Here are two major benefits that almost every trade show event planner seeks:

Customization options in trade show mobile apps

Mobile apps allow organizers to fully customize the event experience for attendees. Whether it’s branding the app with event logos and colors or creating personalized schedules and agendas, trade show mobile apps offer flexibility to tailor the app to the specific needs of the event. Attendees can filter the content to focus on what matters most to them, such as favorite exhibitors, networking opportunities, or important sessions. This level of customization ensures that each attendee can have a unique and engaging experience.

Real-time updates in trade show mobile apps

One of the standout features of trade show mobile apps is their ability to provide real-time updates. Whether it’s a schedule change, an important announcement, or a promotional opportunity, instant communication is made possible through push notifications. This keeps attendees informed and engaged, allowing them to make the most of their time at the event.

Tradeshow App Use at Each Stage of the Show

Attendees can download the app anytime. They may download the white label event app before, during, or after the show, and your app should provide relevant information to meet audience needs at each stage.

Stage 1: Downloading the app Before the Show

If attendee downloads the app before the show, then you must include features that excite them to visit your booth

• Add important information about your products and services
• Integrate the company’s social media
• Embed product or company videos along with whitepapers and case studies
• Feature an in-app banner message on your default page for announcing the specific trade show and providing a link to it from the message.

Stage 2: Downloading the app During the Show

• You can provide and update a schedule for any conference sessions where you’re presenting
• Invite attendees and interact via attendee messaging or use networking opportunities for events you are hosting.
• Introduce a live trial version into your app or demonstration
• Organize contests and giveaways

 Stage 3: Downloading the app After the Show

• Send a Push Notification thanking leads
• Send Alerts for webinars, new blog posts, or press releases
• Ask them to fill out the feedback form in your event survey app

Trade shows are marketing investments for many organizations. As in, trade show your team and you can manage everything seamlessly with the trade show mobile app benefits, meet face-to-face with prospects, promote your brand, and share product information with your attendees.

The trade show apps are an everlasting tool for trade show organizers. As they do cater to a similar niche of events, most of the time. By using a multi-event app like Grupio, you can integrate every aspect of event planning and coordination. One can create new chapters of the trade shows and keep adding new features. It is the perfect way to make your attendees aware of your new product launch.

Thus, trade show mobile apps help you both attract and retain the attendees.