Case Study: How Payroll Vault Elevated Their National Franchise Conference with Grupio’s Event App

Introduction
Planning a large-scale conference across multiple franchises can be challenging—especially when attendee engagement, communication, and feedback all need to come together seamlessly.
Payroll Vault, a leading payroll and workforce management franchise organization based in the U.S., found the perfect digital partner in Grupio, an innovative event app and conference management platform.
Since 2019, Payroll Vault has relied on Grupio to power its Annual National Conference, transforming it into an engaging, data-driven, and community-focused event experience.

About Payroll Vault
  Payroll Vault is a franchise-based organization offering full-service payroll and HR solutions for small to mid-sized businesses across the United States. Their Annual National Conference is the cornerstone of their  brand culture—bringing together franchise owners, corporate leaders, and vendor partners to learn, collaborate, and celebrate achievements.

The Challenge
As the Payroll Vault network expanded, the event team needed a more efficient way to: 

• Centralize event information in one easy-to-access platform 

• Engage attendees and facilitate interaction before, during, and after the conference 

• Gather real-time feedback to improve session quality and training outcomes 

• Capture and share event memories to foster a sense of belonging among attendees 

Their goal was to deliver a modern, mobile-first conference experience that reflects their brand’s innovation and community-driven values.  

The Solution: Grupio’s Event App 

Grupio provided Payroll Vault with a comprehensive event app solution designed to simplify management, increase engagement, and strengthen attendee connections. 

1. User-Friendly Event Experience

Attendees enjoyed an intuitive interface that made it simple to view session schedules, find speaker bios, and receive live updates—reducing confusion and keeping everyone informed. 

2. Enhanced Communication & Engagement

Push notifications, chat features, and interactive tools created real-time connections between franchisees, corporate staff, and vendors, ensuring everyone stayed aligned. 

3. Actionable Feedback

Grupio’s built-in survey and rating tools helped Payroll Vault collect valuable feedback on speakers, sessions, and overall event satisfaction—fueling data-driven improvements for future conferences. 

4. Visual Storytelling Through Photo Galleries

Attendees shared special conference moments using Grupio’s photo gallery feature, creating a vibrant visual record of the event and strengthening community ties. 

5. A Connected Franchise Community

Grupio helped Payroll Vault build a peer-support hub, encouraging franchisees and vendor partners to share insights, ideas, and best practices—both during and beyond the event.  

The Results
By adopting Grupio, Payroll Vault achieved measurable improvements in attendee satisfaction, event communication, and post-event engagement. 

• Streamlined information access and logistics 

• Increased engagement through real-time updates and interactions 

• More insightful feedback for future event planning 

• A stronger sense of community across franchise locations 

Grupio has become a core part of Payroll Vault’s event strategy, ensuring that each National Conference delivers a memorable, seamless, and impactful experience.  

Client Testimonial
“We have been using Grupio’s exceptional event application for our Annual National Conference since 2019, and we couldn’t be more delighted with the outstanding results it has brought to our Payroll Vault Franchising family! Grupio has been instrumental in enhancing communication, engagement, and community across our events. 

The team behind Grupio is exceptionally supportive and always goes the extra mile to ensure our conference runs smoothly. We highly recommend Grupio’s event application for any organization looking to elevate their event experiences.”
— Payroll Vault Franchising Team
Conclusion
Grupio continues to empower Payroll Vault to host innovative, data-driven franchise conferences that inspire collaboration and strengthen relationships across their growing network.
For organizations seeking to elevate their conference or franchise events, Grupio offers the perfect blend of technology, engagement, and support—turning every event into a success story. 

Zeena Awan

Zeena Awan is a dynamic Senior Project Manager at Grupio, recognized for her proven ability to lead complex, large-scale projects from inception to successful delivery. With extensive experience in project planning, execution, and process optimization, she excels at streamlining workflows, aligning cross-functional teams, and driving efficiency across operations.

Zeena is highly regarded for her strategic problem-solving skills, strong leadership, and commitment to excellence, consistently ensuring projects are delivered on time and to the highest standards of quality. At Grupio, she plays a pivotal role in enhancing operational processes, fostering collaboration, and implementing scalable solutions that align team performance with organizational goals. Her focus on both client satisfaction and team success has positioned her as a trusted leader in ensuring seamless project outcomes.