Gamification of the event app is the concept of applying game-design thinking to non-game applications to make them more fun and engaging. It has become a big trend in many industries today. The area is still new and the amount of gamified systems is constantly growing. What if there was a way to control the behavior of your attendees. More specifically, being able to increase their engagement before or during your event. The answer is simple, fun, and captivating…it’s Gamification!
By embracing mobile event app gamification for conferences it creates a Win-Win scenario. For event planners, it gives them peace of mind that all their hard work preparing for the best conference will be seen and engaged in by the attendees. For attendees, gamification provides a value exchange for them. Besides the points earned, climbing leaderboards and even winning prizes, attendees are provided value just by participating. Attendees can participate in the game by networking with people they might not have met otherwise or taking a quiz they would never have thought to take. Maybe it’s attending extra sessions or downloading assets to further their learning experience. There are a lot of ways attendees benefit while participating in gamification.
Taking event gamification to the next level:
1. Turn Attendees into Participants:
Why would someone attend an event when they can participate in an experience? Creating a game-like environment takes participants beyond the traditional objectives of an event. Use the conference app in making the event interactive. Instead of simply shaking hands and trading cards, participants solve challenges and accomplish something, together. A unique experience with event app gamification is one that no one will forget.
2. Earn Points and Unlock Badges:
Participants complete as many challenges as they can, unlocking badges and learning about your event along the way.
3. Challenges and Check-Ins with event app gamification:
Design custom challenges and location check-ins to Excite, Educate and Connect attendees, sponsors and speakers.
4. Create an Educational Experience:
Turn lectures into conversations and speakers into educators using unversity apps. Motivated to learn and encouraged to engage, participants contribute to the dialogue creating a truly memorable experience for all involved. With the ability to share educational material and connect over social media, the learning continues well after the event.
5. Generate Revenue Like Never Before:
With sponsors taking part in challenges, not only do they get brand recognition through the app. They also get face-time with participants too. Driving foot traffic to booths has never been this easy – your sponsors will love you forever.
6. How Attendees Win:
With an exciting and interactive game that motivates participants to work together and accomplish goals, the event won’t just be about passing out business cards. Games create a new and exciting challenge, and a truly unique event experience. Use the event planning app for long lasting relationships building, expanding networks, and share industry knowledge – all the traditional objectives of an event but with a new and exciting way of getting there.
7. How Sponsors and Exhibitors Win:
The beauty of event app gamification is that everyone can get involved. With participants asking exhibitors questions and interacting with sponsors, product knowledge and brand recognition increases dramatically. If exhibitors don’t have a chance to say ‘thanks’ at the end of the event, it’s probably because they’re trying to manage all their new business.
8. How Event Organizers Win:
With pleased participants, satisfied sponsors, and ecstatic exhibitors, you’re the hero that made this all happen. With Gamification, you create an experience participants will never forget. Nicely done!
Why Event app Gamification Wins?
Games are addictive, as they serve the core emotional needs of a human. Using enhanced event app gamification you can boost event experience. When someone is playing a game, most of the time the user loses track of their time, it looks like, as if, they are immersed in a different reality. And that is what gamification creates. These include:
- Increased productivity: When someone is playing a game they have a clear purpose and they try to achieve it. To achieve the goal, creates an ongoing feeling of constant;ly trying, hence increasing productivity.
- Trust and cooperation: Games are an amazing way to network socially collaborate and interact.
- Optimism: Whenever we play a game, we get a feeling of strong optimism because then we strive to win at every chance.
- Engagement: Whenever a user is immersed in a game they feel part of something bigger than themselves. So, that is why event users have started inducing gamification in the event it, as a sweet treat to their event.
Things to include in a Gamification
- The game should be social enough to satisfy attendees’ willingness for recognition.
- There should be some rewards of any sort.
The game should be challenging enough to create a sense of achievement.
- The game should create a friendly competition among the attendees.
- The organisers must clearly define the goals so that the attendees feel empowered.
- The game should serve a specific purpose that relates directly to the success of the event.
And, lastly the game should be delightful and must create a feeling of surprise in the attendees. Getting the best event app is the first point where attendees get the feel what they wll have ahead.
Some top tips to incorporate in event app gamification.
So, before you decide to incorporate a game element in your event consider the purpose of your event and the expectations of attendees simultaneously. Always remember that the guests that are attending your event or not here to win some token or sample reward.But are here to experience, learn, and network. Most of the times, you might find that the attendees do not care much about the incentives, but sometimes are swept up in competitiveness as well as they feel more connected to those around them.
So, it is important that you also consider some tangible incentives while incorporating games in your event.
- Add a big leaderboard
- Get shout outs at the event.
- Give the chance to lead a team in a breakout session.
What to keep in mind when incorporating gamification for your event?
- Make sure your attendees know how to get points
- Make daily announcements of leaderboard rankings
- What are the key business objectives of the event?
- Defining the objectives and goals in tandem with the audience before designing the game.
- Measuring how you can achieve objectives through your game and ultimately achieving your event goals.
- Who all are your target audience?
- Who else might be interested or want to be involved in the event or its goal?
- What do you want to accomplish through the game of the event?
- Is it a product launch?
- Do you want to generate sales?
- What is the timeline of the event?
Gamification is not easy but can lead you to develop a complex yet comprehensive strategy. This can drive leads and can achieve better success of your event. Think about what is appropriate and realistic for your event, your target audience, and your staff before designing your game. Make your game challenging and not that complex that the players won’t be able to solve it and lose their interest, make it achievable challenging to ensure participants gratification.
Gamification can be executed in all sorts of ways to fit your event’s exact needs. The options are nearly endless. No matter how you incorporate gamification into your event organizer app the important thing is that it will give attendees extra fun to have and the best part is that it is productive fun. It’s a win for you as well. By attendees participating in gamification it will increase ROI, ensure engagement between attendees, and increase involvement in your event app. Now who doesn’t want that!?
Zeena Awan is a dynamic Senior Project Manager at Grupio, recognized for her proven ability to lead complex, large-scale projects from inception to successful delivery. With extensive experience in project planning, execution, and process optimization, she excels at streamlining workflows, aligning cross-functional teams, and driving efficiency across operations.
Zeena is highly regarded for her strategic problem-solving skills, strong leadership, and commitment to excellence, consistently ensuring projects are delivered on time and to the highest standards of quality. At Grupio, she plays a pivotal role in enhancing operational processes, fostering collaboration, and implementing scalable solutions that align team performance with organizational goals. Her focus on both client satisfaction and team success has positioned her as a trusted leader in ensuring seamless project outcomes.
